Desu Systems announce Yifat Leder as new EMEA Marketing Manager

by Featured NewsPeople

Yifat Leder has joined the Desu Systems team as an EMEA Marketing Manager. Leder, a media and communication professional who specialises in marketing communication, public relations and change communication, will lead marketing restructuring efforts across all departments.

As their EMEA Marketing Manager, she will ensure that Desu System’s products and services reach clients, whilst overseeing the development and implementation of new marketing and communication strategies, supporting the teams four product sales departments.

Yifat previously filled an educational role at the Media and Communication department of Erasmus University Rotterdam, as of January 2025 she joins Desu Systems BV as their Europe, Middle East and Africa (EMEA) Marketing Manager.

CEO of Desu Systems, Ronald Verkroost’s statement

Ronald Verkroost, CEO of Desu Systems, shared his enthusiasm: “As Desu Systems continues to grow and expand into new markets, we are thrilled to welcome Yifat to our managerial team.

“Our 2025 vision focuses on providing safer and more innovative solutions to our clients worldwide. Equally important is ensuring these advancements are effectively communicated.

“With her strategic mindset, creativity, and data-driven approach, I am confident Yifat will elevate our marketing efforts and further strengthen our brand in the global arena.” 

EMEA Marketing Manager, Desu Systems, Yifat Leder’s statement

Yifat Leder, EMEA Marketing Manager, expressed her excitement: “I’m delighted to join Desu Systems’ dynamic team and contribute to shaping the marketing strategies that will support the company across the 64 countries we serve.

“I’m particularly excited to be there to celebrate the company’s millstone of 20 years anniversary and our innovative technologies that are redefining safety standards in the market.

“I am honoured to contribute to these efforts and work with a team as passionate and forward-thinking as Desu Systems.” 

Yifat Leder joins Desu Systems as EMEA Marketing Manager: Summary

Desu Systems have announced that Yifat Leder will be joining their team as of January 2025, as a Marketing Manager for Europe, the Middle East and Africa (EMEA).

Bulawayo’s fire-fighting expertise enhances through UK partnership

by Featured News

A model of excellence in fire-fighting in Bulawayo

The Bulawayo Fire Brigade, through a significant partnership with Operation Florian from the United Kingdom, has positioned itself as a leading centre for fire-fighter training and capacity building within Zimbabwe and the wider southern region.

This collaboration has not only enhanced the brigade’s service quality but also made it a trusted emergency response team across the southern parts of the country.

The brigade’s notable achievements include successfully extinguishing a massive fire at the Treger Products manufacturing unit in Belmont, safeguarding millions of dollars’ worth of property.

In gratitude, Treger Products refurbished the brigade’s kitchen and donated new appliances and dining furniture.

International training and equipment donations

A delegation from the UK Fire and Rescue Service charity, consisting of 21 members, is currently in Bulawayo to train 150 fire-fighters from the Bulawayo City Council and other local authorities.

This initiative is part of an ongoing effort to enhance the brigade’s rapid response capabilities, supported by the donation of three additional fire tenders from Operation Florian.

This brings the total to 20 fire tenders received since the partnership began in 2011.

According to Mrs Sikhangele Zhou, the city’s chamber secretary, the programme has trained over 800 fire-fighters, including personnel from Botswana and Zambia, and has been instrumental in securing critical equipment and technical expertise.

Broadening horizons through education and collaboration

The partnership has expanded to include a collaboration with the University of Central Lancashire, introducing fire-fighting and management courses to future UK fire-fighters.

This relationship aims to foster long-term connections between Bulawayo and international fire-fighting professionals.

Mrs Zhou highlighted the comprehensive nature of the training, attracting participants from across Zimbabwe and contributing to the brigade’s competitive edge.

Despite challenges, such as the emigration of skilled fire-fighters to more lucrative positions abroad, the programme is seen as a vital component of the brigade’s ongoing success and community contribution.

 Strengthening community and regional safety

Acting chief fire officer Mr Mhlangano Moyo emphasised the brigade’s role in enhancing regional fire-fighting capabilities, with fire-fighters from ten other local authorities benefiting from the training.

The brigade’s high demand, combined with access to the latest fire-fighting equipment, underscores its reputation as a leading emergency service provider.

The initiative has also sparked similar educational projects in neighbouring countries, further extending the benefits of the partnership beyond Zimbabwe’s borders.

IFSJ Comment

The Bulawayo Fire Brigade’s partnership with Operation Florian and the subsequent training and equipment donations represent a significant stride towards improving fire safety and emergency response capabilities in Zimbabwe and the surrounding region.

By fostering relationships with international partners and extending training opportunities to other local authorities, Bulawayo is paving the way for a more resilient and capable emergency response network across Southern Africa.

Johannesburg apartment fire results in tragic loss of life

by Breaking News

Johannesburg experiences devastating apartment fire: dozens dead and injured.

In a tragic incident, a fire erupted overnight in an apartment block in Johannesburg’s city centre, causing significant loss of life and injuries.

According to a report by Reuters, at least 73 individuals lost their lives, while another 43 suffered injuries.

Local officials indicated that the building was primarily occupied by homeless individuals.

Causes under investigation: the plight of homelessness highlighted

Robert Mulaudzi, a spokesperson for Johannesburg Emergency Management, stated that the fire began around 1.30am local time.

He did not confirm a report by News24 that the building was in a state of disrepair and had been occupied unofficially.

By 10am, the scene remained chaotic with the five-storey building still smouldering and emergency services working diligently.

The municipal government speaker, Colleen Makhubele, implied the occupants were in the building unlawfully, stressing challenges faced by the city in efforts to evict individuals from such properties.

Johannesburg grapples with significant social challenges, having around 15,000 homeless residents, as stated by the provincial government of Gauteng.

Chronic issues and the path forward

This incident brings to light the ongoing struggles Johannesburg faces with fires, often due to power shortages leading many to rely on candles and wood fires.

The city, known as South Africa’s economic hub, has buildings that are often informally occupied, especially during colder months.

IFSJ Comment

The recent apartment fire tragedy in Johannesburg not only highlights the dire consequences of such devastating events but also underscores the deeper social issues the city faces.

With a significant homeless population, the challenges of informal settlements in derelict buildings are evident.

Such structures often lack essential fire safety measures, putting occupants at grave risk.

Beyond the immediate aftermath, it’s essential to consider broader strategies to address homelessness and ensure safer living conditions for all residents.