Training’s new dimension, with Fire Service College  

Clair Mowbray, director at the Fire Service College, discusses the new AI-powered Immersive Skills Lab and its impact on firefighter training and decision-making 

In January, 2025 HRH The Princess Royal officially opened a new Immersive Skills Lab at Capita’s Fire Service College (FSC) as part of the College’s 50th anniversary celebrations. The AI-powered training suite has been designed to enhance firefighter training through hyper-realistic virtual scenarios, enabling firefighters to train in complex fire situations with full freedom of movement in a controlled, risk-free environment.  

To be used to complement live training with real fires, which will remain pivotal to training at the College, the AI-driven Lab provides a safe and environmentally friendly way to develop critical decision-making and operational skills. 

By integrating technology with hands-on experience, the FSC aims to enhance firefighter preparedness while aligning with broader national resilience strategies.

Clair Mowbray

The Immersive Skills Lab represents a step towards the future of fire service training, offering scalable and adaptable solutions that could extend to other emergency response disciplines.  

International Fire and Safety Journal editor Iain Hoey spoke with Clair Mowbray, director at the FSC, about the lab’s capabilities, the role of AI in training and what this means for the next generation of emergency responders. 

Can you introduce yourself and your role at the Fire Service College? 

My name is Clair Mowbray. I joined the College in 2021 as director of learning and transformation before being made director of establishment in 2024. For fifty years, the 300-acre site in Moreton-in-Marsh has served as the central fire training establishment in the UK, from those in junior ranks positions to Chief Fire Officers, as well as supporting wider emergency services and first responders across the UK and internationally.  

Capita’s long-term strategic vision for the FSC is for the site to expand its focus to support national exercising, address civil preparedness and support innovation. I am privileged to lead the College at such a pivotal time.  

What led to the creation of the AI-powered Immersive Skills Lab? 

The Immersive Skills Lab was created to enhance the learning experience while addressing safety, environmental and logistical challenges of live fire exercises. Traditional training is resource-intensive and can be hazardous. This is coupled with research showing that blending simulated learning environments into practical training can aid someone in understanding and knowledge 40% faster than traditional methods of learning.  

AI-driven simulations provide realistic, high-pressure scenarios in a risk-free setting. They allow firefighters to practice decision-making, adapt to unpredictable conditions and exercise complex incidents.

Clair Mowbray

The Lab also ensures consistent, scalable learning accessible to fire services worldwide. By reducing the environmental impact of live burns, the technology provides a sustainable, cost-effective solution that complements real-world training while improving situational awareness and emergency response capabilities.  

How does the lab function and what technologies are integrated into the system? 

The Lab uses virtual reality (VR), artificial intelligence (AI) and motion-tracking to create hyper-realistic fire scenarios. Firefighters wear VR headsets, moving freely in a simulated environment. AI-driven fire modelling ensures realistic flame, smoke and heat behaviour. Haptic feedback enhances the experience, mimicking heat and resistance. Sensors track movements, allowing interaction with virtual tools.  

AI adapts scenarios based on trainee actions, ensuring dynamic learning. Performance data is analysed for feedback, improving decision-making and response times. This integration provides an immersive, adaptable training experience, preparing firefighters for real-world emergencies in a controlled, risk-free setting. 

How does AI improve firefighter training over traditional exercises? 

AI enhances the learning experience by providing dynamic, realistic simulations without the risks of live fire exercises. Unlike physical training, AI-driven scenarios can adapt in real-time, testing decision-making under evolving conditions.

It allows for repeated practice of complex incidents, such as industrial fires or hazardous material spills, which are difficult to recreate safely.  

Clair Mowbray

AI also enables detailed performance analysis, offering personalised feedback. Additionally, it is environmentally sustainable, reducing carbon emissions from live burns. By integrating AI with traditional methods, firefighters gain experience in both practical skills and cognitive decision-making, ensuring better preparedness for real-life emergencies. 

What scenarios can the Lab simulate, and how realistic are they? 

The Immersive Skills Lab simulates diverse incidents, including aviation fires, road traffic accidents, industrial blazes, high-rise rescues and chemical spills. AI-driven fire modelling ensures realistic flame spread, ventilation effects and structural hazards. Variables such as wind changes, flashovers and collapses challenge firefighters to adapt. Real-life case studies can be recreated, allowing learners to analyse past incidents and test response strategies.  

The interactive environment ensures each scenario is unique, promoting continuous learning. This approach enables firefighters to experience high-risk situations safely, refining their skills in decision-making, teamwork and emergency response before facing real-world emergencies. 

How does this technology improve decision-making in emergencies? 

The AI-powered lab enhances preparedness by exposing firefighters to complex, high-risk scenarios in a safe environment. AI dynamically adjusts incidents based on learners actions, requiring quick decision-making and adaptability. Real-time performance tracking identifies strengths and areas for improvement.

Firefighters develop situational awareness, risk assessment skills and teamwork strategies without real-world consequences.  

Clair Mowbray

By practising diverse scenarios repeatedly, they build confidence and refine critical thinking under pressure. This ensures they are better prepared for unpredictable emergencies, improving response efficiency and safety in real-life operations while reducing training risks and environmental impact.  

What feedback have you received from firefighters and trainers who have used the Lab? 

The AI-simulated environment has received positive endorsement from a wide range of learners.  It has enabled them to practice outside of teaching time to become confident in what they need to do.  Blending teaching technologies into firefighter training is still maturing, but this Immersive Skills Lab has enables us to support different clients in considering its use and supporting them to blend AI simulation into their training programmes.  We support by providing experience, teaching capability and support to develop scenarios to meet our customer’s needs. 

What are the next steps for expanding or refining the use of AI in firefighter training? 

The next steps may include expanding AI capabilities to create even more complex, multi-agency training scenarios, providing simulated exercising, integrating additional environmental factors and emergency variables. Enhancements in haptic feedback and biometric tracking could further improve realism.  

Future developments may involve AI-driven personalised learning pathways, where learning adapts to individual performance. Expanding remote accessibility will allow more fire services worldwide to benefit from AI-powered training. Additionally, integrating AI simulations into blended learning programmes alongside live fire exercises will create a comprehensive, flexible training model that continually evolves with firefighting challenges and technological advancements. 

This article was originally published in the April 2025 Edition of International Fire & Safety Journal. To read your FREE copy, click here.

AI-powered analysis updates Churches Fire & Security’s customer service

Churches Fire & Security, the fully integrated fire safety company from the UK, has successfully updated its customer service operations through the Sabio Group‘s AI-powered analysis programme.

The company partnered with digital customer experience (CX) transformation specialists Sabio Group to conduct an Intent Capture & Analysis (IC&A) process, analysing over 25,000 customer calls to identify key pain points and improvement opportunities. 

AI analysis

The analysis unveiled that 17% of all incoming calls, more than 16,000 annually, were simply requests to test fire alarms, representing the most common reason for customer contact.

This revelation has since prompted Churches to develop automated customer journeys through their online portal, potentially freeing up thousands of hours of customer service time.

CEO, Churches Fire & Security, Charlie Haynes’ statement

In a recently published case study, Charlie Haynes, CEO of Churches Fire & Security, emphasised the strategic importance of the IC&A project.

He said: “As a business, we have an increased focus on self-service and operational efficiency whilst maintaining customer experience.

“The nature of our very business means that it is crucial for us to understand our customers’ needs and streamline our processes accordingly.

“The IC&A solution has been a game-changer for us. The insights we gained have allowed us to make data-driven decisions, prioritise automation efforts and ultimately improve the experience for both our customers and employees.” 

Head of AI Solutions, Sabio, Kevin McGachy’s statement

Kevin McGachy, Head of AI Solutions at Sabio, said: “ The success of this initiative highlights how organisations can approach customer service transformation, demonstrating the value of data-driven decision-making in improving operational efficiency while maintaining service quality.”

The IC&A, which forms part of a larger three-phase transformation programme, has already led to several strategic improvements.

Rather than investing in an entirely new customer service infrastructure, Churches Fire & Security opted for a more targeted approach based on actual customer interaction data. 

The company is now implementing various automation initiatives, including a PCI-compliant payment system integrated with their telephony infrastructure, after discovering that billing and invoice payments were the second most common reason for customer contact. 

AI-powered analysis programme by Sabio improves Churches customer service: Summary

Churches Fire & Security has chosen to update their customer service operations with Sabio Group’s AI-powered analysis programme.

Charlie Haynes, CEO of Churches said that the solution has been a gamechanger.




Arlo announce partnership with Origin AI

Arlo Technologies a smart home security brand, has announced a partnership agreement with Origin AI. Sharing a common mission to protect customers through advanced AI-powered solutions, both Arlo and Origin AI has developed technologies that have been recognised by industry experts.

Under the agreement, Arlo will have exclusive worldwide rights to market and sell Origin AI’s AI products, TruShield™ and Allos, which deliver Verified Human Presence detection through radio frequency (RF) signals emitted by existing WiFi devices in homes or businesses.

This capability enables internet service and other solution providers a simple yet powerful path to bring home security to their customers while increasing accuracy and reducing false alarms.

Additionally, Arlo plans to integrate Origin AI Sensing technologies into future offerings, complementing Arlo’s suite of advanced security solutions powered by Arlo Intelligence — from AI-assisted motion detection to indoor/outdoor video monitoring and professional monitoring with video verification.

CEO of Arlo Technologies, Matthew McRae’s statement

Matthew McRae, CEO of Arlo Technologies said: “Arlo has been continuously investing for over 10 years in AI- and CV-powered security technologies that enable customers to feel safer, react faster and enjoy greater peace of mind with 24/7 protection from Arlo Secure,

“With today’s announcement, we are excited to add Origin’s AI Sensing capabilities to create a new integrated AI-powered security offering that will be unmatched in its intelligence and performance.”

CEO of Origin AI, Spencer Maid’s statement

Spencer Maid, CEO of Origin AI spoke about the announcement: “Origin AI is excited to collaborate with Arlo in this strategic partnership,

“By combining Arlo’s leadership in smart home security with Origin’s cutting-edge AI Sensing technologies, we are delivering unparalleled solutions to redefine how people protect their homes and businesses. This partnership underscores our shared commitment to innovation and customer security.”

Arlo and Origin AI announce new partnership: Summary

Arlo has announced a new partnership with Origin AI, which means that Arlo has exclusive rights to market and sell Origin AI’s products. The CEO of Origin AI stated how this partnership underscores both companies commitment to innovation and customer security.