Pierce details $150m investment to reduce fire truck delays

Pierce outlines new investments

Pierce Manufacturing has said it has invested $50 million since 2022 to address extended fire truck delivery times, with a further $100 million planned.

The company’s Vice President of Sales, Dan Meyer, gave an opening statement to the Senate Homeland Security and Governmental Affairs Subcommittee on Disaster Management, District of Columbia and Census on 10 September 2025.

He said Pierce has increased its workforce by more than 25 percent in under three years, adding nearly 800 jobs.

He said the company has also expanded its manufacturing space by 28 percent, adding nearly 500,000 square feet.

Meyer said: “Since lead times began to extend in 2022, Pierce has invested approximately $50 million to increase throughput, and we have another $100 million on the way.

“In less than three years, Pierce grew our workforce by more than 25%, adding nearly 800 good-paying American jobs.

“We expanded our manufacturing space by 28%, adding nearly 500,000 square feet.

“In short, we are significantly increasing investment to meet the needs of our customers – and our ship-rate reflects our commitment.

“That said, Pierce recognizes the need to provide options for our customers. For departments that don’t want to wait for custom fire apparatus, we produce stock trucks, which are built to standard specifications and are available immediately.”

Pierce on cost pressures

Meyer addressed the issue of rising costs in fire apparatus production, noting the broader supply chain and labour conditions affecting the industry.

Meyer said: “I also want to emphasize that Pierce has always been committed to being fair, honest, and transparent about costs.

“The costs to make fire trucks, like other heavy equipment, climbed substantially in recent years due to supply chain and labor disruptions across industries.

“While material costs in the fire truck manufacturing process remain high – at Pierce – price increases have slowed significantly.”

Pierce on consolidation

Meyer also spoke about industry consolidation, addressing concerns raised during the hearing about limited competition among major manufacturers.

Meyer said: “Finally, I understand the Subcommittee is interested in reports of consolidation in the fire truck manufacturing industry.

“I want to be clear: neither Oshkosh nor Pierce has acquired any other U.S.-based fire truck manufacturer.

“I am deeply proud that our growth has been organic: driven by innovation, a commitment to our customers, and high-quality support for Pierce trucks long after they leave our factory floor.

“Our plan for growth is to continue investing in our business and our people, not through acquisitions.

“I know our customers have choices when purchasing their trucks, and Pierce fiercely competes with dozens of manufacturers wherever we sell.

“These choices are also reflected in our aftermarket business, where customers have a choice in who services their vehicles.”

Pierce on lead time progress

Meyer said the company acknowledged the problem early and has shipped more trucks in the past quarter than any time in its history.

Meyer said: “I share the Subcommittee’s serious concern about the industry-wide prolonged lead times seen since the pandemic, when demand for fire apparatus skyrocketed as supply chains and labor became strained.

“The current lead times, which are a function of that demand spike, are unacceptable, and Pierce remains laser-focused on reducing them to pre-pandemic norms.

“I’m happy to share that – while there is work left to do, Pierce has been making progress.

“We shipped more trucks last quarter than any other in Pierce’s history.

“We acknowledged the lead time problem as soon as it emerged, and we have made – and will continue to make – historic investments to increase throughput.”

Senate hearing context

The Senate hearing also heard from firefighter organisations, fire chiefs, and legal experts on the impacts of delays and costs.

Edward Kelly of the International Association of Fire Fighters told senators that shortages left departments deploying staff in pickup trucks, while Dennis Rubin of Kansas City Fire Department described price increases and three-year waits for delivery.

Basel Musharbash of the Antimonopoly Council said a Federal Trade Commission Section 6(b) study could clarify whether practices by larger manufacturers created barriers to competition.

Jason Shivers of the International Association of Fire Chiefs reported that vehicle costs have risen by up to 25 percent since 2020 and said delivery times now extend as far as four years. He cited a mix of supply chain shortages, workforce pressures, and federal policy changes as drivers of the problem.

Pierce on commitment to firefighters

Meyer closed his statement by emphasising Pierce’s long-standing role in the fire service.

Meyer said: “It’s a privilege to be here alongside witnesses that include such distinguished fire service leaders.

“President Kelly and Chief Rubin are public servants dedicated to making our communities safer.

“That is why I take their concerns so seriously.

“At Pierce, we are unwavering in our support of the American fire service.

“We will always honor our more than century-long commitment to being transparent with our customers.”

Relevance for fire and safety professionals

Pierce’s testimony outlines measures it is taking to address delays that have been widely reported by fire service organisations.

The company’s comments confirm the scale of investment in facilities, workforce and production capacity, alongside the option of stock vehicles.

The context from the Senate hearing shows how these industry conditions affect operational readiness and procurement planning for departments nationwide.

Pierce details $150m investment to reduce fire truck delays: Summary

Pierce said it has invested $50 million since 2022.

It said a further $100 million is planned.

It said the workforce grew by more than 25 percent.

It said nearly 800 jobs have been added.

It said facilities expanded by 28 percent.

It said this equals 500,000 square feet of new space.

It said stock trucks are available immediately.

It said costs rose due to supply chain and labour pressures.

It said price increases have slowed.

It said it has not acquired other US fire truck manufacturers.

It said its growth has been organic.

It said it competes with other producers in the market.

It said customers have choices in aftermarket servicing.

It said it aims to reduce lead times to pre-pandemic levels.

It said it shipped more trucks last quarter than ever before.

It said it will continue investing in its operations and workforce.

It said it remains committed to supporting the fire service.

Pierce Manufacturing expands Midwest dealership territory with Reliant Fire Apparatus acquisition

Reliant Fire Apparatus acquires Pierce dealer Halt Fire in Michigan

Pierce Manufacturing has reported that Reliant Fire Apparatus has acquired Halt Fire Inc., the company’s existing dealership partner for Michigan.

The acquisition extends Reliant’s exclusive Pierce dealership coverage to Michigan, alongside its existing territories in Wisconsin and Iowa.

According to Pierce Manufacturing, Reliant Fire Apparatus has represented the brand since 1994 and will retain operations at Halt Fire’s current location in Wixom, Michigan.

Reliant confirmed that the sales, service, and administrative staff will remain in place to maintain service continuity.

Reliant Fire Apparatus is based in Slinger, Wisconsin.

Transition maintains continuity for Michigan customers

Pierce Manufacturing stated that the transition is designed to preserve existing customer relationships and services in Michigan.

Brett Krueger, CEO of Reliant Fire Apparatus, said: “This transition represents a shared vision for the future of fire apparatus sales and service in Michigan.”

Krueger added: “We are working closely with the Halt Fire team to make this a seamless transition for both employees and customers.

“Our goal is to invest in the Michigan market – enhancing aftermarket support, increasing sales coverage, and delivering consistent, high-quality service departments have come to expect.”

Pierce Manufacturing confirmed that Halt Fire’s existing product lines will remain available under Reliant’s leadership.

Reliant also intends to evaluate the introduction of additional product lines into Michigan over time.

Existing teams retained under new ownership

According to Pierce Manufacturing, Reliant Fire Apparatus will continue operating at Halt Fire’s Wixom site.

The company confirmed that all existing sales, administrative, and service staff will remain employed through the transition.

Krueger said: “We’d like to express our gratitude to Todd and Janene Lincoln for their partnership and trust and their assistance with the transition process.”

Krueger continued: “We look forward to building upon the foundation they have put in place for the future of Pierce fire apparatus sales and service in Michigan.”

Owner of Halt Fire reflects on the dealership’s legacy

Todd Lincoln, owner of Halt Fire Inc., commented on the transition process.

Lincoln said: “This transition has been approached with incredible collaboration, mutual respect, and a shared commitment to those we serve.”

Lincoln added: “I’m incredibly grateful for the partnerships we’ve built with fire departments across Michigan over the years – it’s been an honour to support their vital work.

“It has been an absolute pleasure working with Brett, Jason and Bryan from Reliant Fire Apparatus on this transition and I have full confidence in their team’s ability to uphold the standard of service our customers and heroes expect.

“This next chapter is one of opportunity and growth – for both our employees and the fire departments we proudly serve.”

Midwest operations to align across three states

According to Pierce Manufacturing, Reliant will now coordinate dealership operations across Michigan, Wisconsin, and Iowa.

The company plans to align aftermarket support and lifecycle service across the three-state region.

Pierce noted that sustaining fleet readiness is a key focus area for the combined operations moving forward.

The company added that investment in customer service infrastructure will support continuity and reliability across departments served.

Pierce Manufacturing expands Midwest dealership territory with Reliant Fire Apparatus acquisition: Summary

Pierce Manufacturing has reported the acquisition of Halt Fire Inc. by Reliant Fire Apparatus.

The acquisition gives Reliant exclusive Pierce dealership rights in Michigan, alongside Iowa and Wisconsin.

Reliant Fire Apparatus has represented Pierce since 1994.

The company will continue operating from Halt Fire’s Wixom, Michigan facility.

All existing sales, service, and administration staff will remain.

Brett Krueger, CEO of Reliant, said the transition will maintain continuity and enhance aftermarket support.

Krueger confirmed that existing product lines will remain available under Reliant.

Additional product lines may be introduced in future.

Todd Lincoln, owner of Halt Fire, said the transition was marked by collaboration and respect.

Lincoln expressed confidence in Reliant’s ability to support fire departments in Michigan.

The companies stated that operations will align across all three states.

Aftermarket investment and lifecycle service are a central focus of the transition.

Frederick County orders Pierce Manufacturing electric fire truck

Frederick County to deploy electric fire engine from late 2025

Pierce Manufacturing has reported that Frederick County Division of Fire and Rescue Services (DFRS) in Maryland has ordered a Pierce Volterra electric fire truck.

The purchase was facilitated by Pierce dealer Atlantic Emergency Solutions and includes six additional apparatus to serve the county’s 29 fire stations.

The electric fire truck is expected to arrive in late 2025.

Frederick County will complete infrastructure upgrades before the vehicle enters service.

According to Pierce Manufacturing, the purchase was partially funded through a grant from the Maryland Energy Administration, supporting the county’s shift to clean energy for emergency services.

Order includes additional apparatus for operational coverage

The full order includes a mix of electric and diesel-powered fire and rescue vehicles.

Alongside the Volterra electric pumper, the county has ordered one Enforcer Ascendant 107-foot heavy-duty tractor drawn aerial, one Enforcer Ascendant 100-foot heavy-duty aerial tower, three Enforcer pumpers and one Enforcer HAZMAT unit.

Pierce Manufacturing stated that each vehicle will be equipped with TAK-4 Independent Front Suspension, side roll and frontal impact protection, and high-capacity diesel engines, except the Volterra unit which runs primarily on battery power.

The Volterra system includes a 246 kWh battery with a six-year warranty, a 1,500 GPM single-stage pump, a 750-gallon water tank and zero-emissions capability while operating on battery power.

Backup power is provided through an internal combustion engine to ensure operational continuity.

County prioritises health, safety and sustainability goals

Frederick County Fire Chief Thomas E. Coe said: “Placing the Pierce Volterra EV into service reaffirms our commitment to environmental sustainability and, more critically, to the health and safety of our first responders.”

He added: “We feel strongly this new electric fire engine not only allows us to provide critical emergency services in a sustainable manner but also helps us achieve our goals of a healthy work environment for our fire/rescue responders.”

He continued: “The reduced diesel emissions, when running on batteries, will help protect our firefighters from carcinogenic exhaust exposure and help contribute to clean air in our communities.”

Pierce Manufacturing noted that the electric unit also produces significantly lower noise during operations, helping reduce hearing strain and improving communication between crews.

Long-standing relationship with Pierce dealer supports transition

Rodney Guessford, Regional Account Manager at Atlantic Emergency Solutions, said: “Atlantic Emergency Solutions has had a long-standing relationship with Frederick County, and we appreciate their continued trust in our team and in Pierce Manufacturing.”

He added: “After visiting the Pierce facility and conducting a full demonstration of the Pierce Volterra EV, Frederick County was confident this new electric engine would provide the reliability, performance, and sustainability they were seeking.”

According to Atlantic Emergency Solutions, the demonstration showcased the system’s performance under simulated operating conditions, which informed the county’s procurement decision.

Frederick County has maintained a 100 percent Pierce fleet, making annual purchases to support operational readiness.

The department responds to approximately 40,000 emergency calls each year and serves a population of nearly 300,000.

Maryland energy funding backs clean emergency infrastructure

The Maryland Energy Administration contributed grant funding to support the purchase of the Volterra apparatus.

According to Pierce Manufacturing, the grant aligns with the state’s strategy to support clean energy investment in public services.

The funding enabled Frederick County to progress with its clean fleet transition while also preparing required electric vehicle infrastructure.

Pierce Manufacturing explained that the Volterra platform allows zero-emissions pumping and driving under battery operation, with no compromise to response capabilities.

The manufacturer noted that the Volterra platform maintains the operational functionality of traditional diesel engines but with added environmental and health benefits.

Frederick County orders Pierce Manufacturing electric fire truck: Summary

Pierce Manufacturing has announced a new order from Frederick County Division of Fire and Rescue Services in Maryland.

The order includes a Volterra electric fire truck and six additional emergency vehicles.

The electric unit is scheduled for delivery in late 2025.

The order was arranged through Atlantic Emergency Solutions.

Funding support came from the Maryland Energy Administration.

The Volterra unit features a 246 kWh battery, backup engine, and zero-emissions capability.

The other six vehicles include two aerial units, three pumpers and one HAZMAT unit.

Frederick County operates a fully Pierce fleet and responds to around 40,000 calls annually.

The department cited health and environmental benefits as key to its decision.

Atlantic Emergency Solutions provided product demonstrations to inform the procurement.

The Volterra fire truck produces less noise and emissions than traditional vehicles.

Maryland’s energy grant programme supports clean fleet adoption across public services.

Frederick County is updating infrastructure to accommodate electric vehicle deployment.

Pierce Manufacturing stated the order aligns with local sustainability goals.

Pierce Volterra wins Best of What’s New Awards

Pierce Manufacturing Inc. has announced its Pierce Volterra zero-emissions pumper has won a 2022 Popular Science “Best of What’s New Award” in the category of Emergency Services and Defense.

The Best of What’s New list is comprised up of 100 technologies and products from the past year which ‘stood out in a remarkable way’ in the categories of aerospace, auto, engineering, entertainment, gadgets, health, and more.

Eric Linsmeier, business unit director – electrical and software technology with Pierce Manufacturing commented: “Our parent company, Oshkosh Corporation, is a technology industrial company and a leader in electrification, autonomy, active safety, and intelligent connected products.

“Such a notable designation from a leading technology news source like Popular Science recognizes our commitment to developing electric vehicle solutions to help firefighters save lives and best serve their communities. The Volterra electric fire truck is one of our latest innovations, and it’s incredible to see such extensive support and a shared vision for where this technology will take the fire service in the coming years.”

Pierce has announced the placement of three Volterra zero-emissions pumpers into three communities, including the City of Madison, Wisconsin Fire Department, the City of Portland, Oregon Fire and Rescue, and Gilbert Fire and Rescue Department in Arizona since the introduction in 2021 as the first electric fire truck in service in North America.

Popular Science Technology Editor Rob Verger commented: “The Best of What’s New Awards are our way of celebrating the most exciting and groundbreaking innovations of the year. These awards highlight the revolutionary inventions which are helping to improve our daily lives, our society, and our planet.

“From the future of air travel to revolutionary skin care products, and from sustainable outdoors equipment to game-changing gadgets, this year’s list is a thrilling mix which we’re proud to call the Best of What’s New.”

Over the next year, Pierce has said it will continue developing and evaluating the Pierce Volterra electric vehicle to gain valuable exposure and insight into the operational environments the electric vehicle must withstand.

Fire truck leasing purchase programs from Pierce

A municipal lease for a fire truck is not what you think it is – a common understanding is that leasing is borrowing an asset, often with high costs, and then forfeiting the asset back to the owner after a predetermined period of time.

Municipal fire truck leasing with Pierce Manufacturing looks quite a bit different. The Pierce Financial Solutions program offered by PNC Equipment Finance provides the industry’s most extensive line of lease plans for fleet replacement.

With industry-leading tax-exempt rates, zero documentation fees, and flexible payment plans that can bypass voter referendums, Pierce Financial Solutions offers an easy and affordable way to purchase apparatus in today’s challenging economic times.

Understanding the Elements of Leasing

It’s essential to understand municipal leases, tax-exempt interest and non-appropriation clauses to realise the full benefits of leasing fire apparatus.

A municipal lease is similar to an instalment sales contract or loan. The distinguishing features of a municipal lease are “tax-exempt interest” and a “non-appropriation clause.” In a municipal lease, the Lessee owns the asset subject to the Lessor’s security interest and has lien-free ownership at the end of the term after completing all payments.

Tax-Exempt Interest

The interest income on a municipal lease is exempt from federal tax. The Lessor passes these tax savings to the Lessee in the form of a lower interest rate. The current federal corporate tax rate is 21%, which means a municipality can borrow at an interest rate that is 79% of a rate issued to a commercial enterprise.

Non-Appropriation Clause

A non-appropriation clause enables the Lessee to terminate the lease agreement at the end of the current appropriation period without further obligation or penalty. This may be done only in cases where the Lessee was unable to obtain funding for future payment obligations under the lease. The non-appropriation clause enables the Lessee to account for the lease obligation as a current expense instead of debt. In the vast majority of states, a municipal lease can be approved without a time-consuming and expensive voter referendum since it is not accounted for as debt. Please note that a non-appropriation clause is not available for volunteer fire departments.

The benefits of leasing fire apparatus are clear. When a department chooses to lease, it can:

Conserve Cash

With leasing, a department only has to come up with a fraction of the cost of the apparatus versus the entire amount and can spread the entire capital cost gradually over time. Leases do not require down payments, and generally feature lower legal and administrative costs than bonds.

Lower Cost With Prepay Discounts

In a lease, PNC Equipment Finance prepays the order and accesses Pierce’s prepay discounts which reduce the cost of the apparatus, lowers annual payments thus conserving even more cash. A lease with prepay discounts is generally more cost effective than a bond financing that does not feature prepay discounts.

Defer Payments to Future Budget Years

Payments in a lease begin one year from the time of apparatus order allowing a department to purchase at today’s cost and interest rates. The interest rate and payments are fixed at the time of order which simplifies the budgeting process. A department needs the money in next year’s budget to purchase the apparatus today. In certain situations, payments can be deferred even longer.

Maintain Fleet Replacement Plans

Fire trucks are often the most valuable assets in public safety and a lease plan enables a department to adhere to its fleet replacement plans in any economic environment through line item budgeting of the apparatus investment. Older trucks with escalating maintenance costs and depreciating resale values can be replaced with newer apparatus with lower maintenance and warranties. Maintaining fleet replacement plans is critical to matching the new technology and infrastructure demands of communities today. New apparatus offers the latest advancements in both safety and operational efficiencies benefiting communities and their first responders.

Lease Purchase

Lease purchase is an option in which municipalities pay to own the apparatus. The terms for this product range from 2 to 12 years with a one-dollar purchase option. This plan is desirable for municipalities that prefer to have ownership of the apparatus but want to spread the capital costs over a period of time.

Turn-In Lease

A turn-in lease is an option in which departments pay to use the apparatus over a predetermined lease term. This plan contains a “balloon payment” for the estimated resale value of the apparatus at the end of the lease. Terms range from 2 to 10 years with multiple annual mileage options. At the end of the term, two options are available to the department:

  1. The department can purchase the apparatus by paying or financing the balloon payment.
  2. The department can turn in the apparatus to Pierce and purchase a new Pierce apparatus. In this case, Pierce pays the balloon payment on behalf of the department. This plan is preferable for municipalities that want to pay for the use of the apparatus over the term of the lease and desire a flexible, cost-effective fleet management program.

www.piercemfg.com/