iMist has revealed that it is the first company in the fire suppression industry to be officially recognised as a Which? Trusted Trader.
According to the company, this is a significant milestone for the business, underlining its commitment to delivering trusted, high-quality service to its customers across the UK.
Fire and Rescue Services demand
iMist explained that Fire and Rescue Services attended over 40,000 building fires in England in the year ending December 2025 (a 5.5% increase on 2024) – the most recently published figures from the Home Office – and the majority of UK homes remaining unprotected by active fire suppression, the need for trusted, accessible specialists has never been greater.
The Which? Trusted Trader endorsement now offers homeowners a clear, independently verified way to appoint iMist with confidence.
Which? Trusted Traders
The Which? Trusted Traders scheme recognises businesses that meet strict criteria, including trading standards inspections, credit checks and verified customer references.
It is widely regarded as a mark of trust and reliability within the home services sector and is the first time it has been awarded to a fire suppression specialist.
iMist highlighted that its systems are installed in thousands of properties across the UK and have achieved a 100% success rate in real-world fire situations.
Water mist technology
The company explained that its water mist technology is specifically designed for domestic and residential environments, protects homeowners, families and properties across housing, care and multi-occupancy settings.
For those seeking an additional layer of reassurance, iMist also offers the iMist Monitoring System (IMS) — a 24/7 smart monitoring service that tracks system performance, alerts homeowners to any issues or activations and provides monthly health reports, ensuring peace of mind whether at home or away.
“Book with confidence”
Phil Amy, Which? Commercial Director said: “We are delighted to welcome iMist Ltd as a Which? Trusted Trader. Which? Trusted Traders is an endorsement scheme that recognises reputable local traders.
“Consumers who use the service to find skilled professionals can book with confidence, knowing those who receive our stamp of approval have passed a rigorous assessment process,” he added.
“A significant achievement”
Alex Pollard, Operations Director at iMist commented: “We’re incredibly proud to receive the Which? Trusted Trader accreditation. It’s a significant achievement for the whole team and echoes our ongoing commitment to trust, reliability and doing things the right way.
“This recognition reinforces the message we share with our customers every day: that they can rely on iMist to deliver high-quality, compliant fire suppression systems backed by excellent service and honest communication,” Pollard concluded.
Directory
According to iMist, the endorsement means that homeowners can now find the company through the Which? Trusted Traders directory alongside other vetted tradespeople, making it easier to choose a fire suppression specialist they can trust.