Magirus plans a new United Arab Emirates entity
Magirus has announced plans to establish a new entity in the United Arab Emirates (UAE) as part of its international growth strategy, alongside a separate partnership expansion with EmiControls.
In a statement dated 9 January 2026, Magirus outlined the establishment of Magirus United Arab Emirates as a regional hub for the Middle East.
The company linked the move to local product availability, shorter response times and an expanded service offering on the ground.
The new entity is intended to expand regional sales of firefighting and rescue vehicles, equipment, robotic solutions and spare parts.
Local project execution, commissioning, maintenance, training and after-sales services are expected to be delivered closer to customers.
Fatmir Veselaj, Chief Executive Officer (CEO) of Magirus, commented: “Internationalisation is one of our greatest opportunities.”
Veselaj added: “With the establishment of Magirus United Arab Emirates, we are creating the structural foundation to achieve sustainable growth in the region.”
Magirus extends EmiControls collaboration for AirCore solutions
In a statement dated 13 January 2026, Magirus confirmed it has signed a new cooperation agreement with EmiControls with a minimum term of three years.
The companies outlined plans to quadruple their joint sales volumes within the next three years.
The renewed agreement includes a regional division of markets intended to set responsibilities for market development.
The partnership builds on more than a decade of collaboration with EmiControls, which Magirus identified as a manufacturer of water mist turbines and modular robotic solutions based in Bolzano, Italy.
The statement highlighted the AirCore TAF as a multifunctional robot based on water mist technology.
Martin Eppacher, Chief Executive Officer (CEO) of EmiControls, stated: “Our collaboration with Magirus has proven extremely successful over many years.”
Eppacher continued: “With this new agreement, we aim to significantly scale our solutions internationally.”
Partnership structures and regional activity plans
Magirus outlined that the updated collaboration places a focus on defined responsibilities, coordinated planning and decision-making processes, and closer operational and strategic integration.
Veselaj noted: “We are not pursuing short-term gains, but consciously focusing on long-term, sustainable partnerships with clear goals and dependable structures.”
He added: “Our collaboration with EmiControls is a cornerstone of our system strategy.”
Magirus also outlined an ongoing process aimed at potential participation in a local provider in the Middle East.
The company confirmed it is strengthening collaboration with existing and potential new partners in the region.
The announcements set out a parallel focus on establishing local structures in the UAE and extending Magirus system solutions through its renewed EmiControls agreement.