Oshkosh appoints Marty Bass to lead Pierce Manufacturing

Pierce Manufacturing leadership appointment

Pierce Manufacturing has appointed Marty Bass as President of Pierce Manufacturing, effective 13 January 2026.

Bass’s responsibilities include oversight of Pierce Manufacturing, MAXIMETAL, Oshkosh Airport Products (ARFF) and Frontline Communications.

He joins Pierce following a 19-year career at Brunswick Corporation.

His most recent role there was President, Americas Market Operations for the Navico Group.

Role scope and background

Bass has more than two decades of leadership experience in global manufacturing businesses, with a background in operations, quality systems and complex supply chains.

During his tenure at Brunswick, he held roles including President of Mercury Marine’s Europe, Middle East and Africa region.

He also served as Vice President of Global Category Management and Strategy at Mercury Marine.

Mike Pack, Oshkosh Corporation Executive Vice President and President, Vocational, said: “Marty is a proven leader with a deep understanding of how to deliver quality, efficiency and long-term growth to meet the critical needs of our customers.

“As Pierce continues to make significant investments in people and across operations, Marty’s experience leading advanced manufacturing organizations will be instrumental in helping us remain focused on what matters most: delivering safe, reliable, quality fire apparatus while being thoughtful stewards of our customers’ resources.”

Current operating context and investment claims

The company said Bass joins as departments across North America face increased budget pressures, industry-wide extended lead times and rising operational demands.

Pierce described its response as more than $150 million in capital investment and capacity expansions, process improvements and workforce development aimed at strengthening quality and improving production flow to reduce delivery timelines.

Bass said: “I’m honored to join Pierce Manufacturing and build upon the legacy of craftsmanship, innovation and customer commitment which defines this organization.

“Fire departments and their communities rely on Pierce apparatus to perform in the most critical moments, and that responsibility guides every decision we make.

“My focus will be on supporting our teams, reinforcing quality and operational discipline, and ensuring we continue to earn the trust of our customers and the fire service community.”

Before his corporate career, Bass served as an officer and engineer in the United States Navy within the Naval Nuclear Propulsion Program.

He holds dual master’s degrees in business administration and engineering management from Northwestern University.

He also holds a master’s degree in mechanical engineering from the Naval Postgraduate School and a bachelor’s degree in electrical engineering from the University of Illinois Urbana-Champaign.

Lawsuits claim fire truck prices doubled amid industry collusion

Fire truck manufacturers face multiple antitrust lawsuits

Oshkosh, REV Group and Rosenbauer America are facing multiple class action lawsuits in the United States alleging a coordinated effort to inflate the price of fire trucks sold to municipalities.

Reuters reported that the latest case was filed on Friday 31 October by Newstead Fire Company in the Eastern District of Wisconsin, where two similar lawsuits are already pending.

Earlier complaints were lodged by the City of La Crosse, Wisconsin, and by Augusta, Maine, both naming the same defendants alongside the Fire Apparatus Manufacturers’ Association (FAMA).

The cases accuse the manufacturers of colluding through FAMA to exchange confidential economic data, limit production and raise prices in violation of federal antitrust law.

A federal judge has paused the litigation for sixty days to allow coordination among plaintiffs, with further filings expected.

Claims point to price rises and production limits

The lawsuits state that fire truck prices have doubled since 2015, with pumper trucks now averaging $1 million and ladder trucks exceeding $2 million.

Municipalities have reportedly been forced to keep ageing fleets in service longer, increasing maintenance costs and operational risks.

Plaintiffs argue that the manufacturers, which collectively control up to 80% of the US fire truck market, used their dominance to suppress supply and sustain elevated prices.

The complaints also cite “floating price” clauses that allowed suppliers to increase costs after orders were placed, adding further pressure on local budgets.

Companies and trade association deny wrongdoing

Oshkosh, REV Group and Rosenbauer America have each denied the allegations.

All three companies described the claims as meritless and said they were continuing normal operations.

Oshkosh stated that it was reinvesting in US facilities to meet record demand for new vehicles.

FAMA did not respond to Reuters’ request for comment.

Federal scrutiny and political attention

In April, Senators Jim Banks and Elizabeth Warren said consolidation driven by private equity investment had contributed to higher prices and longer delivery times across the US fire truck market.

They referenced a series of acquisitions of smaller manufacturers by private equity firm American Industrial Partners since 2006.

In May, the International Association of Fire Fighters urged the Department of Justice and the Federal Trade Commission to investigate competition issues within the fire apparatus sector.

The agencies have not commented publicly on any ongoing reviews.

Allegations detailed in Newstead complaint

The Newstead Fire Company complaint alleges that Oshkosh, REV Group, Rosenbauer America and FAMA engaged in a long-term price-fixing conspiracy beginning in 2016.

It claims the defendants used FAMA’s internal data reports and meetings to coordinate output and monitor competitors’ pricing decisions.

The suit seeks treble damages, legal costs and a permanent injunction against the alleged practices.

The filing also states that delivery delays have reached more than four years in some areas and that the resulting financial strain has diverted public funds from other safety priorities.

Relevance for fire and safety professionals

Procurement officers and fire chiefs responsible for vehicle acquisition could face direct implications if the alleged price-fixing is proven.

Extended delivery times and higher costs for new apparatus may affect fleet renewal planning, compliance with modern safety standards and equipment reliability during operations.

Budget managers in municipal and industrial fire services may need to reassess procurement schedules if litigation outcomes influence contract pricing or supply availability.

Manufacturers, distributors and trade bodies involved in the production or sale of emergency vehicles will be observing the case closely for potential changes to data-sharing and antitrust compliance practices across the wider sector.

This article was informed by information from the following source[s]: Reuters, United States District Court Eastern District of Wisconsin (Green Bay Division)

Groupe ADP embraces Oshkosh electric firefighting technology for Paris-Le Bourget Airport

Introduction of the Striker Volterra electric vehicles

Groupe ADP, renowned for its global leadership in airport development and management, has secured a significant contract for four Striker Volterra 6×6 electric aircraft rescue and fire fighting (ARFF) vehicles.

These cutting-edge vehicles will replace the entire fleet at Paris-Le Bourget Airport, located just eight kilometres northeast of Paris, France.

The environmentally advanced fire apparatus mark a notable advancement in airport safety and sustainability initiatives.

The electric vehicles chosen by Groupe ADP are celebrated not only for their safety features but also for their green capabilities.

They are designed to handle all daily operational tasks required at the airport efficiently.

Features include exceptional acceleration, a custom chassis and suspension, and a fully electric range, setting new standards for vehicle performance in emergency response scenarios.

Advanced features and design of the new fleet

Each of the four Striker Volterra electric ARFF vehicles boasts an industry-leading modular cab design and TAK-4 all-wheel independent suspension.

These vehicles are equipped with a 10,500-litre water tank, an 800-litre foam tank, a 7,570 LPM water pump, and a 250 kg dry chemical powder system.

They also feature the Oshkosh Eco EFP foam system, which minimizes environmental impact by eliminating ground foam during testing.

Sebastien Couturier, Paris-Le Bourget managing director, highlighted the strategic investment: “By investing in the cutting-edge Oshkosh Striker Volterra electric ARFF vehicles, Paris–Le Bourget Airport is setting a new standard for low-carbon operations.

“This initiative demonstrates our unwavering commitment to crew safety and environmental responsibility as we lead the way in the electrification of airport vehicles in Europe.

“We are excited about this partnership with Oshkosh Airport Products and look forward to a future where sustainable solutions pave the way for a cleaner and brighter aviation industry.”

Paris-Le Bourget Airport, the largest for business aviation and medical flights in Europe, is stepping up as a leader in renewable energy and sustainability.

This purchase signifies the first sale of electric ARFF trucks in Europe, establishing a new benchmark for low-carbon aviation operations.

Oshkosh’s commitment to sustainable aviation solutions

Jim Johnson, executive vice president of Oshkosh Corporation and president of Oshkosh Vocational, discussed the extensive efforts behind this achievement: “Our Oshkosh Europe sales and marketing team worked diligently to provide the extensive information and testing protocols needed to establish the trust and confidence of Groupe ADP in their purchasing decision.

“We are proud to offer a solution that exceeds international standards for performance and safety and supports the evolution of green aviation.

“We look forward to building a long-lasting relationship with Groupe ADP and customers worldwide as we collectively navigate the path towards more sustainable and innovative ARFF vehicle solutions.”

IFSJ Comment

The commitment of Groupe ADP and Oshkosh Airport Products to advancing sustainable aviation technology through the adoption of electric ARFF vehicles at Paris-Le Bourget Airport represents a forward-thinking approach to environmental stewardship and operational safety in the aviation sector.

As the industry continues to evolve, such innovations are crucial for reducing the carbon footprint of airport operations worldwide, demonstrating a proactive approach to integrating eco-friendly technologies in critical response scenarios.

Bristol Airport invests in firefighting vehicle

Bristol Airport has added a brand new fire engine to its fleet of fire vehicles: a Oshkosh Striker 3.0, making Bristol the first UK airport to take delivery of the third generation Oshkosh Striker ARFF vehicle.

The Oshkosh Striker ARFF is a 39 tonne fire vehicle and has the capabilities of carrying a four person crew, has a 700BHP engine and a top speed of 72 mph.  The vehicle carries 12,000 litres of water, 1,700 litres of foam and a 7500 litre per minute water pump.

Bristol Airport’s fire team are undertaking an intensive training course on the new vehicle.

Graeme Gamble, Chief Operating Officer, Bristol Airport said: “Our priority is the safety of passengers and colleagues in all Bristol Airport operations, and we’re delighted to be the first airport in the UK to take delivery of such an advanced fire vehicle.  

“The fire and rescue service is a critical part of our operation, and the fire team are permanently on  call day and night and ready to respond to any eventuality. We wanted to ensure that the new appliance is equipped with the very latest in firefighting technology. A complex environment such as Bristol Airport requires a specially trained fire team with its own specialist equipment and we are delighted to have added the Striker to the Airport’s fire vehicle fleet.”