Serco’s Saudi Corporate Services appointment links to public sector programmes

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Serco announces senior Saudi appointment

Serco has appointed Maryam Alamasi as Head of Corporate Services for Saudi Arabia, announcing the move in Riyadh, KSA.

The company framed the appointment as part of its investment in national talent and its long term commitment in the Kingdom.

Maryam Alamasi’s background and previous role

Maryam Alamasi is a Saudi national with more than 18 years of experience in digital transformation, enterprise architecture and large-scale programme delivery.

Serco said she joins Serco Middle East from KPMG.

It said she led government and enterprise transformation initiatives and helped organisations improve performance against national digital excellence indices.

Corporate services remit and programme delivery

Serco said Alamasi’s work has included strategy development, roadmap design and governance.

It added that her experience spans RFP development and vendor evaluation.

The company also linked her work to advising on digital maturity and supporting progress against national benchmarks.

Comments from Maryam Alamasi

Maryam Alamasi, Head of Corporate Services, Serco Middle East, said: “Joining Serco at this moment of growth in Saudi Arabia is incredibly inspiring.

“I am proud to contribute my experience to an organisation that plays such a meaningful role in supporting national priorities and delivering positive impact for communities.

“Serco’s purpose driven culture, its commitment to developing Saudi talent and its dedication to helping government entities achieve their ambitions make this an exciting place to build the next chapter of my career.

“I look forward to working with our teams and partners to support progress across the Kingdom.”

Comments from Phil Malem

Phil Malem, CEO, Serco Middle East, said: “Maryam’s expertise and leadership will bring tremendous value to Serco and to the partners we proudly serve in Saudi Arabia.

“Her track record in delivering high performing transformation programmes, combined with her passion for enabling national capability, aligns with the strategic direction we are driving across Serco.

“We are delighted to welcome her to the team, and we look forward to the impact she will create as we continue supporting Vision 2030 and the Kingdom’s development journey.”

Serco points to recent work in Saudi Arabia

Serco said the past year has been strong for the company in the Kingdom.

It said it expanded its national workforce through strengthened Saudisation initiatives.

The company also said it has deepened support for major public sector programmes and advanced regional space capabilities, including satellite services and specialist geospatial expertise for government partners.

Serco named in top 1 per cent of global employers

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Recognition awarded by global employer study

Serco has been recognised among the top 1 percent of employers worldwide, according to a global study conducted by the Institute of Research & Data Aggregation.

The organisation, which provides government services internationally, announced the award on 25 July 2025.

The Global Leading Employers award is based on research carried out by the Germany-based institute, which evaluates employer quality using multiple data sources and criteria.

The ranking reflects assessment across categories including recruitment, employee experience, compensation, workplace culture, and leadership practices.

The company stated that its performance in these areas contributed to its inclusion in the top 1 percent of all employers evaluated globally.

Regional focus on national priorities and inclusion

Serco Middle East has reported several workforce-related milestones which it said contributed to the award recognition.

The company exceeded its Emiratisation targets by 657 percent and achieved a 133 percent increase in the number of female nationals in its workforce.

It also reported achieving gender parity at leadership level and stated that its 2024 gender pay gap review showed a 0.94 percent gap in favour of women.

According to Serco, these figures reflect its focus on inclusion and national development across the UAE and wider Gulf region.

The company also highlighted the integration of advisory firms Climatize and ExperienceLab into its regional operations as part of its growth strategy.

Strategic development and regional alignment

Serco said that its operations in the Middle East have been reshaped under the leadership of CEO Phil Malem.

The company launched its +impact advisory division in 2023, which it described as an expansion of its consulting capabilities in the region.

Serco stated that it aims to support local government priorities and service delivery in line with strategies such as Saudi Arabia’s Vision 2030 and the UAE Centennial Plan.

It said that its workforce of over 4,500 employees now contributes to delivering essential services across key sectors.

The company positioned these developments as aligned with its regional public service objectives.

Statement from leadership

Serco Middle East Chief Operating Officer Hana Abu Kharmeh commented on the recognition: “Being recognised among the top 1% of employers globally is a powerful endorsement of the culture we’ve built at Serco in the Middle East.

“Our focus on inclusion, national talent development and employee wellbeing has created an environment where people feel empowered to grow and contribute meaningfully to the communities we serve.

“This award is a tribute to our incredible teams across the region who live our values every day.”

Serco named in top 1 percent of global employers: Summary

Serco has been ranked among the top 1 percent of international employers by the Institute of Research & Data Aggregation.

The Germany-based institute conducts the Global Leading Employers study.

Serco announced the result on 25 July 2025.

The study evaluates employers based on recruitment, employee experience, pay, leadership and workplace culture.

Serco Middle East reported surpassing Emiratisation targets and increasing female national employment.

The company stated that it has achieved gender parity at leadership level.

Its gender pay gap review for 2024 showed a 0.94 percent gap in favour of women.

Serco launched its +impact advisory division in 2023.

It said this move aligned with regional plans such as Saudi Arabia’s Vision 2030.

Serco has over 4,500 employees delivering government services in the region.

Serco Middle East welcomes Dubai Civil Defence’s global fire safety programme

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Serco welcomes DCD ‘1 Billion Readiness’ initiative

Serco Middle East has expressed its support for Dubai Civil Defence’s ‘1 Billion Readiness’ programme, a global initiative to educate one billion people on fire prevention and safety by 2027.

The programme, launched under the patronage of H.H. Sheikh Mansoor bin Mohammed bin Rashid Al Maktoum, Chairman of Dubai’s Supreme Committee of Crisis and Disaster Management, aims to foster international collaboration across 34 countries and 18 major firefighting organisations. It seeks to enhance global fire safety standards and build more resilient communities.

Teren Tan, Head of Emergency Services for Serco Middle East, commended the programme, stating: “This initiative marks a pivotal moment in global fire safety, not just for governments and public agencies but also for private sector partners like ourselves.”

Technology and cross-sector collaboration

The initiative aims to integrate advanced technology and international partnerships to meet its ambitious goals. According to Tan, tools such as IoT-enabled fire detection systems, AI-powered incident analysis, and virtual reality training are instrumental in transforming emergency response planning.

Tan added: “Tools such as predictive analytics in asset management and emergency response planning can support the data-driven approach emphasised by Dubai Civil Defence’s new platform.”

He highlighted the programme’s potential to unite governments, private organisations, and communities globally, making it more than a fire safety initiative but a movement for resilience.

UAE’s leadership in global safety

Tan described the UAE’s involvement as a demonstration of its commitment to innovation and global safety leadership.

“The UAE sets a powerful precedent by prioritising safety and resilience on a worldwide scale,” said Tan. “This commitment not only elevates fire safety standards but also underscores the UAE’s position as a leader in humanitarian and emergency preparedness efforts.”

A key aspect of the initiative is the Hope Convoys project, which aims to support developing nations with essential fire safety equipment and infrastructure to improve emergency response capabilities.

Serco’s alignment with the programme

Serco’s expertise in emergency services and training aligns with the goals of the ‘1 Billion Readiness’ initiative. The company’s fire and rescue training centres in Dubai and the UK are equipped to deliver advanced simulations and bespoke learning solutions that complement the programme’s objectives.

Tan added: “This initiative proves that collaboration is the key to overcoming the complex challenges of fire safety. Together, we can ignite a culture of preparedness and prevention that transcends borders and saves lives.”

Serco Middle East welcomes Dubai Civil Defence’s global fire safety programme: Summary

Serco Middle East has endorsed Dubai Civil Defence’s ‘1 Billion Readiness’ programme, which aims to educate one billion people on fire safety by 2027. The initiative involves 34 countries and 18 major firefighting organisations and is supported by advanced technologies such as AI and IoT.