Sustainability expert joins +impact to support Vision 2030 goals

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+impact appoints Norman McComb as Sustainability Advisory Director

Appointment supports Vision 2030 sustainability goals

+impact, Serco’s advisory business, has appointed Norman McComb as Sustainability Advisory Director to lead its sustainability agenda in Saudi Arabia.

According to the company, the appointment will strengthen its ability to deliver on the Kingdom’s Vision 2030 goals.

McComb has more than 20 years of international experience in capital project delivery, climate adaptation and large-scale transformation programmes.

He has contributed to national development, energy and infrastructure initiatives across several regions.

Before joining +impact, McComb served as Sustainability Director at EY Consulting in Saudi Arabia.

At EY Consulting, he advised government entities and large organisations on operationalising sustainability strategies across major infrastructure and national development programmes.

Role to focus on practical sustainability delivery

In his new position, McComb will work with clients across transitioning industries, future cities and critical national infrastructure.

His remit includes translating Saudi Arabia’s Vision 2030 sustainability ambitions into practical outcomes and embedding sustainability principles across +impact’s services.

The company said that this expertise will also reinforce Serco’s operational contracts and accountability for environmental, social and governance (ESG) goals.

McComb said: “I joined +impact because it’s unlike any other advisory firm — our strategies are shaped by real operational experience.

“It also allows us to draw on Serco’s record in delivering complex government and infrastructure services.

“We don’t just design solutions, we know how to make them work in practice.

“Saudi Arabia’s growth trajectory is at the forefront of the sustainable economic development conversation.

“I look forward to supporting clients in delivering projects that advance national priorities and create a lasting positive impact for future generations.”

Leadership highlights Saudi sustainability momentum

Phil Malem, Chief Executive Officer of +impact and Serco Middle East, said: “We are delighted be expanding our +impact team and welcome Norman to the business at a time when Saudi Arabia is delivering some of the world’s most ambitious sustainability projects.

“His expertise will strengthen our ability to support Vision 2030 by turning ambition into measurable outcomes.”

Serco named in top 1 per cent of global employers

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Recognition awarded by global employer study

Serco has been recognised among the top 1 percent of employers worldwide, according to a global study conducted by the Institute of Research & Data Aggregation.

The organisation, which provides government services internationally, announced the award on 25 July 2025.

The Global Leading Employers award is based on research carried out by the Germany-based institute, which evaluates employer quality using multiple data sources and criteria.

The ranking reflects assessment across categories including recruitment, employee experience, compensation, workplace culture, and leadership practices.

The company stated that its performance in these areas contributed to its inclusion in the top 1 percent of all employers evaluated globally.

Regional focus on national priorities and inclusion

Serco Middle East has reported several workforce-related milestones which it said contributed to the award recognition.

The company exceeded its Emiratisation targets by 657 percent and achieved a 133 percent increase in the number of female nationals in its workforce.

It also reported achieving gender parity at leadership level and stated that its 2024 gender pay gap review showed a 0.94 percent gap in favour of women.

According to Serco, these figures reflect its focus on inclusion and national development across the UAE and wider Gulf region.

The company also highlighted the integration of advisory firms Climatize and ExperienceLab into its regional operations as part of its growth strategy.

Strategic development and regional alignment

Serco said that its operations in the Middle East have been reshaped under the leadership of CEO Phil Malem.

The company launched its +impact advisory division in 2023, which it described as an expansion of its consulting capabilities in the region.

Serco stated that it aims to support local government priorities and service delivery in line with strategies such as Saudi Arabia’s Vision 2030 and the UAE Centennial Plan.

It said that its workforce of over 4,500 employees now contributes to delivering essential services across key sectors.

The company positioned these developments as aligned with its regional public service objectives.

Statement from leadership

Serco Middle East Chief Operating Officer Hana Abu Kharmeh commented on the recognition: “Being recognised among the top 1% of employers globally is a powerful endorsement of the culture we’ve built at Serco in the Middle East.

“Our focus on inclusion, national talent development and employee wellbeing has created an environment where people feel empowered to grow and contribute meaningfully to the communities we serve.

“This award is a tribute to our incredible teams across the region who live our values every day.”

Serco named in top 1 percent of global employers: Summary

Serco has been ranked among the top 1 percent of international employers by the Institute of Research & Data Aggregation.

The Germany-based institute conducts the Global Leading Employers study.

Serco announced the result on 25 July 2025.

The study evaluates employers based on recruitment, employee experience, pay, leadership and workplace culture.

Serco Middle East reported surpassing Emiratisation targets and increasing female national employment.

The company stated that it has achieved gender parity at leadership level.

Its gender pay gap review for 2024 showed a 0.94 percent gap in favour of women.

Serco launched its +impact advisory division in 2023.

It said this move aligned with regional plans such as Saudi Arabia’s Vision 2030.

Serco has over 4,500 employees delivering government services in the region.

Serco merges Climatize and ExperienceLab into +impact advisory business

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Advisory restructure strengthens Serco’s consultancy offer in the Middle East

Serco has confirmed that Climatize and ExperienceLab have been incorporated into its advisory arm +impact.

The company said the integration will expand its capabilities in user-centred design, operational transformation and sustainability consulting.

According to Serco, the full transition of Climatize into +impact in the United Arab Emirates is expected by the end of 2026.

It noted that the integration has already been completed for operations in Saudi Arabia and international markets.

Leadership changes reflect new structure

Serco stated that the transition has involved internal leadership changes to support its service delivery.

Rena Baba, previously Director of ExperienceLab Middle East, has been appointed as Director of Experience Design and Innovation at +impact in the Middle East.

Engi Jaber, who leads Climatize, will now serve as Associate Partner – Sustainability at +impact.

The company said these changes highlight the importance of both individuals in shaping the advisory business’s future direction.

Background to +impact and integration process

+impact was launched by Serco in September 2024 to bring together consultancy services across multiple disciplines.

Serco explained that +impact is led globally by Phil Malem, who also serves as CEO of Serco Middle East.

The company noted that Climatize was acquired by Serco in February 2024 and is now being fully merged into the +impact brand.

It added that this reflects a consolidation of services under a single identity aimed at regulated industries, government and critical infrastructure clients.

Quotes from senior leaders on integration plans

Phil Malem, CEO of +impact and Serco Middle East said: “Integrating Climatize and ExperienceLab into +impact reflects our commitment to continuously evolving and strengthening the way we help clients achieve lasting transformation.

“This move allows us to blend creative design with operational insight, ensuring that our advisory services are not just strategic, but also deeply actionable.

“It will also enable us to continue bringing our end-to-end capabilities to the Middle East to empower governments and businesses to achieve their environmental, social and governance (ESG) goals and impact a better future.”

Malem added: “In essence, we are creating a ‘first in market’ offering, blending the best of our capabilities and expertise with the specialist skills and real-world operational experience of ExperienceLab and Climatize.

“By combining this diverse expertise, we’re positioning ourselves to offer tailored, impactful solutions that help clients to adapt and thrive in an ever-changing world.”

Paul Bogan, +impact Partner said: “Climatize and ExperienceLab have both played a pivotal role in shaping the region’s approach to customer experience, sustainability, and human-centred design.

“By integrating their expertise into +impact, spearheaded by Rena and Engi, we are strengthening our ability to help clients navigate complex challenges with practical, real-world solutions.

“This move consolidates our advisory offering under one brand, ensuring we continue to deliver transformative, people-centred, sustainable and innovative climate-orientated solutions at scale for the citizens and communities in which we support.”

Serco merges Climatize and ExperienceLab into +impact advisory business: Summary

Serco has confirmed that Climatize and ExperienceLab will be integrated into its +impact advisory division.

The transition has already taken place in Saudi Arabia and other international markets.

Full integration of Climatize in the UAE is scheduled to be completed by the end of 2026.

Rena Baba has been appointed Director of Experience Design and Innovation at +impact.

Engi Jaber will serve as Associate Partner – Sustainability.

+impact was launched by Serco in September 2024 as a consolidated advisory business.

It is led globally by Phil Malem, who is also CEO of Serco Middle East.

Climatize was acquired by Serco in February 2024.

Serco said the integration enhances its capacity to deliver design-led, sustainability and operational consultancy services.

The company stated that the move supports its work with governments, regulated businesses and critical infrastructure providers.

Serco graduate programme highlights UAE women’s leadership development

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Serco recognises International Women’s Day with graduate success

Serco has marked International Women’s Day by celebrating the graduation of Marwa Al Mansoori from its UAE-based Graduate Programme.

The milestone is part of Serco’s broader efforts to support gender diversity and develop national talent.

According to Serco, women now make up 50% of its executive leadership team, 33% of critical roles, and 35% of its divisional management team.

The company also reported that nearly half of new national hires are women.

Marwa Al Mansoori, who has completed the programme and now works as a Health and Safety Assurance Officer at Serco Middle East, described the experience as instrumental in developing her leadership skills and industry expertise.

Graduate reflects on programme experience

Marwa Al Mansoori said the programme provided valuable mentorship and exposure to real-world challenges: “This milestone is incredibly meaningful to me, not just as a personal achievement but as a reminder of how far I’ve come.”

She highlighted that graduating on International Women’s Day added significance to her success: “It represents growth, resilience, and the power of opportunity, reinforcing that women can thrive in any industry.”

She added that the programme allowed her to develop practical skills in safety, quality, and efficiency, preparing her for further responsibilities in the field.

International Women’s Day theme: ‘Accelerate Action’

Serco’s recognition of International Women’s Day aligns with this year’s theme of ‘Accelerate Action.’ Marwa Al Mansoori noted the increasing presence of women in leadership roles across the UAE.

She said: “Women in the UAE are driving change by stepping into leadership roles, excelling in diverse industries, and challenging outdated stereotypes.

“They are not waiting for permission—they are creating opportunities, innovating, and proving their capabilities in fields like engineering, aviation, and public services.”

She credited support from both the UAE government and private sector as key factors in accelerating progress for women in the workforce.

Serco’s approach to talent development

Serco stated that its Graduate Programme is part of its ongoing commitment to fostering an inclusive and diverse workforce.

The programme provides hands-on experience, mentoring, and opportunities for professional growth.

Marwa Al Mansoori encouraged other young women to seek out opportunities in their fields: “Believe in your abilities and don’t be afraid to step out of your comfort zone. Seek mentors, ask questions, and never stop learning.

“Your voice and contributions are valuable, and with determination, you can make a real impact.”

Serco graduate programme highlights UAE women’s leadership development: Summary

Serco has celebrated International Women’s Day by marking the graduation of Marwa Al Mansoori from its UAE-based Graduate Programme.

The company reported that 50% of its executive leadership team are women, while 33% hold critical roles, and 35% are in divisional management.

Nearly half of new national hires are women.

Marwa Al Mansoori, now a Health and Safety Assurance Officer at Serco Middle East, credited the programme with strengthening her leadership skills and professional development.

She said graduating on International Women’s Day underscored the importance of resilience and opportunity for women in the workforce.

She also noted the UAE’s progress in increasing women’s representation in leadership roles across industries.

Serco stated that its Graduate Programme is part of its commitment to supporting national talent and workplace diversity.

Serco launches space academy for Middle East space sector professionals

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Serco space academy offers specialised training in the Middle East

Serco has launched its new Space Academy, a training programme aimed at preparing individuals and organisations for roles in the global space industry.

As reported by Serco, the academy builds on Serco’s 60 years of operational experience and is open to applicants based in the Middle East, including Saudi Arabia and the UAE.

The curriculum covers key areas of space industry knowledge and skills, with a focus on supporting local talent as part of regional initiatives such as Saudi Arabia’s Vision 2030.

The academy will offer a broad range of training services covering technical disciplines such as Earth observation, satellite communications, and spacecraft operations.

It will also include space business modules, focusing on areas like the new space economy and innovation.

Expansion follows success of Saudi graduate programme

The Space Academy is an expansion of Serco’s previous Saudi Graduate Space Programme, which launched in 2023.

This programme aligned with the Kingdom’s Vision 2030 goals and aimed to develop Saudi Arabia’s first space engineers.

The programme has been instrumental in building a foundation for the Kingdom’s space sector, contributing to the recruitment and development of space professionals.

Serco’s broader Space Academy will continue this work, offering opportunities for participants to train at leading space facilities in Europe.

Amar Vora, Head of Space for Serco Middle East, said: “The launch of Serco’s Space Academy is a testament to our commitment to supporting space initiatives here in the Middle East.

“By empowering local professionals with access to world-class training and expertise, we are enabling them to take on leading roles in the rapidly growing space sector.”

Training tailored for space industry professionals

The academy’s training programmes will be delivered by experts with decades of experience in the space industry.

Participants will receive both theoretical and hands-on training in areas such as ground segment operations, satellite navigation, and space engineering management.

Training will be tailored to suit different levels of expertise, from advanced university students to experienced professionals.

Programmes can also be customised for organisations looking to upskill their workforce, ensuring that learning outcomes can be applied directly to industry challenges.

Serco’s commitment to fostering local talent and technological innovation is evident through the academy’s efforts to align with both Saudi and UAE space ambitions.

Graduate success stories in the region

Sarah AlHabbas, the first graduate of the Saudi Graduate Space Programme, recently became certified as a Space Operations Engineer.

She trained at the European Space Operations Centre (ESOC) in Germany, under Serco’s Copernicus Operations Support Services (COP-2) programme.

Commenting on her experience, AlHabbas said: “My training with Serco has provided me with both theoretical knowledge and practical skills, giving me the opportunity to work with cutting-edge solutions that are shaping the aerospace industry.

“Receiving a certification that is recognised by the prestigious European Space Agency (ESA) validates my expertise and supports the goals of Vision 2030.”

Serco’s Space Academy will continue to offer such opportunities to aspiring professionals, helping them gain the skills needed to contribute to national and regional space projects.

Serco space academy offers specialised training in the Middle East: Summary

Serco has launched the Serco Space Academy, a training programme designed to equip professionals and organisations in the Middle East with the skills needed to succeed in the space industry.

Building on the success of Serco’s Saudi Graduate Space Programme, the academy will offer a range of technical and business-focused courses, including Earth observation, satellite communications, and space economy.

The programme is open to participants from Saudi Arabia and the UAE and aims to support the region’s space ambitions under initiatives like Vision 2030.

Participants will have access to experienced space experts and opportunities to train in leading European centres.

Serco unveils +impact to deliver sustainable and user-centric consultancy services

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Serco launches new international advisory firm

As reported by Serco, the company has launched a new advisory business called +impact, which will provide practical, sustainable, and user-centric consultancy services.

The launch reflects Serco’s commitment to offering advice only in areas where it has operational expertise.

The services offered by +impact will range from the initial stages of a project to implementation and operations.

The company aims to deliver real-world solutions by combining Serco’s operational experience with cutting-edge technology and global insights.

+impact led by Serco Middle East CEO

Phil Malem, who currently serves as CEO of Serco Middle East, will lead +impact while continuing in his current role.

Malem played a key role in the rapid growth of Serco’s Middle East advisory unit, which was launched last year.

Serco’s advisory business has been involved in several key initiatives, including Vision 2030 and local government giga-projects.

The advisory unit has also expanded its sustainability capabilities through the acquisition of Climatize, an engineering company known for its environmental services.

Commitment to practical solutions based on experience

Phil Malem, CEO of +impact, explained the approach of the new advisory business.

He said: “For decades, Serco has brought together the right people, the right technology and the right partners to deliver solutions to some of the world’s most urgent and critical challenges.”

Malem emphasised that the expertise +impact offers comes from Serco’s own experience in delivering and managing services on a large scale.

He further stated: “It was a logical next step for us to bring this deep international experience together with world-class advisory services.”

Serco’s global CEO on the future of +impact

Mark Irwin, Group CEO of Serco, also shared his thoughts on the launch of +impact.

He said: “We are proud to bring this transformational offering to our partnership with government customers as well as businesses delivering essential services to citizens and residents.”

Irwin highlighted how +impact aims to provide innovative but practical solutions that will assist governments and businesses in addressing the challenges they face today.

Serco unveils +impact to deliver sustainable and user-centric consultancy services: Summary

Serco has announced the launch of +impact, a new advisory business that will offer practical, sustainable, and user-centric solutions.

The business is led by Phil Malem, CEO of Serco Middle East, and will draw on Serco’s operational expertise and global insights.

Malem will expand the business internationally, building on the success of Serco’s Middle East advisory services.

The new business will support projects from their early stages through to full implementation, with a focus on delivering real-world solutions.

Serco’s Group CEO, Mark Irwin, highlighted the aim of +impact to deliver innovative and practical services for government and business customers alike.

Gary Barthram appointed as area manager for Serco’s aviation emergency services in the Middle East

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Appointment of Gary Barthram

As reported by Serco Middle East, Gary Barthram has been appointed as the new Area Manager for Aviation Emergency Services in the Middle East.

Barthram brings extensive experience from his previous roles in airport fire services, including his tenure as Chief Fire Officer at Heathrow Airport.

In his new position, Barthram will focus on policies, procedures, audits, and collaboration with clients to enhance airport emergency services in the region.

He aims to build strong relationships and implement best practices to improve the aviation sector’s safety and efficiency.

Gary Barthram’s career background

Barthram’s career began as a firefighter at London City Airport, followed by a move to the British Airports Authority at Stansted Airport.

He later advanced to a leading firefighter role at Heathrow, eventually becoming the Chief Fire Officer.

At Heathrow, he managed the largest airport fire service in the UK, serving around 82 million passengers annually.

Barthram has also been an active member of various rescue and firefighting service working groups, including those for ICAO, NFPA, and ACI World as part of their APEX team.

Gary Barthram’s vision and responsibilities

In his role at Serco, Barthram will act as the subject matter expert on aviation emergency services.

He will work on developing and implementing policies and procedures, conducting audits, and collaborating with clients across the Middle East.

His objectives include empowering the aviation sector with his expertise and Serco’s values, building relationships, and enabling clients to deliver safe and efficient services.

Commenting on his new role, Barthram said: “Serco’s reputation across the industry for providing excellent service was a significant factor in my decision to join.

“I am excited about the diversity of the role, working with different clients across the Middle East in my area of expertise.”

Serco’s leadership comments

Barthram will report to Teren Tan, Head of Emergency Services at Serco in the Middle East.

Teren Tan expressed enthusiasm about Barthram’s appointment: “We are excited to welcome Gary Barthram to our team.

“His extensive experience and leadership in aviation emergency services will be invaluable as we continue to enhance our service offerings and deliver exceptional value to our clients.

“With the Middle East ambitiously striving to become a leading aviation sector, Gary’s decision to join Serco is perfectly timed.”

Gary Barthram appointed as area manager for Serco’s aviation emergency services in the Middle East: Summary

Gary Barthram has joined Serco Middle East as the Area Manager for Aviation Emergency Services.

With a comprehensive background in airport fire services, including his previous role as Chief Fire Officer at Heathrow Airport, Barthram aims to enhance the safety and efficiency of airport emergency services in the Middle East.

He will focus on policies, procedures, audits, and collaboration with clients.

Reporting to Teren Tan, Head of Emergency Services at Serco, Barthram’s expertise and leadership are expected to significantly contribute to Serco’s service offerings in the region.

Teren Tan appointed Head of Emergency Services at Serco Middle East

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New leadership role announced

Serco has officially announced the promotion of Teren Tan to the position of Head of Emergency Services for the Middle East, marking a strategic expansion of its emergency services operations.

Tan’s new role encompasses overseeing strategic growth and compliance across Serco’s comprehensive emergency services operations, supported by a team of over 200 professionals.

Background and expertise

Teren Tan’s journey to this pivotal role began with his induction into Serco in 2020, following a distinguished 14-year career with the Australian Defence Force, where he significantly contributed to emergency services.

His extensive experience and leadership qualities, particularly in driving improvement initiatives and major acquisition programs, have positioned him as a key figure in Serco’s ongoing success and expansion in emergency services across the Middle East.

Strategic vision and future plans

In his statement, Tan expressed his enthusiasm for contributing to Serco’s vision and the future enhancement of emergency services offerings.

He emphasized the importance of training national talent, a commitment that aligns with his passion for operational excellence and safety improvements.

Samantha Rowles, Operations Director – Transport, Serco Middle East, commended Tan’s talent and his instrumental role in Serco’s achievements, underscoring his suitability for this challenging and influential position.

Expanding Serco’s impact

The establishment of Teren Tan’s role within Serco signifies a notable milestone in the company’s growth trajectory in emergency services.

Currently operating across five projects in Saudi Arabia’s giga cities and the UAE, and having established the Middle East division of its International Fire Training Centre (IFTC) in 2021, Serco is set to continue its contribution to FRS training for various international and regional airports in the Middle East.

IFSJ Comment

The promotion of Teren Tan to Head of Emergency Services at Serco Middle East is a testament to Serco’s commitment to leadership and excellence in the realm of emergency services.

Tan’s extensive background and strategic vision are set to drive significant advancements in emergency preparedness and response across the region.

As Serco expands its footprint in emergency services, Tan’s leadership is expected to play a crucial role in shaping a safer future for citizens and residents in the Middle East.