Engineering reliability and flexibility: how Advanced is meeting Saudi Arabia’s fire protection goals

Shadi Elhag, Business Development Manager – Middle East, Advanced, discusses UL and EN solutions, voice evacuation, smoke control, redundancy, suppression and strategies for tackling false alarms

From 29 September to 1 October, the Riyadh International Convention & Exhibition Center (RICEC) hosted fire safety specialists, security professionals and decision-makers for Intersec Saudi Arabia 2025.

At Stand 5-D36, visitors sawfirst-hand how Advanced is addressing the Kingdom’s evolving fire protection needs with its UL 864-approved Axis AX system, upgraded Axis EN panels, and a comprehensive portfolio of solutions for smoke control, suppression, redundancy and more.

Meeting rising UL system demand

The Kingdom’s construction landscape continues to drive demand for UL-certified systems, particularly for complex, high-rise and mission-critical applications.

Axis AX stands out as a versatile UL 864 10th Edition-approved platform, bringing together high-performance detection and control with exceptional networking capacity.

Designed to grow with the needs of a building, Axis AX can support anything from a small two-panel network to a large-scale 200-node system.

The platform delivers rapid communication, advanced cause-and-effect programming and straightforward configuration, making it a preferred choice for major infrastructure, transport facilities, commercial towers and government projects.

Axis AX also offers built-in flexibility when it comes to appearance, with both red and grey cabinet options to complement different building aesthetics.

Built for voice communication and control

Many modern buildings in Saudi Arabia require voice evacuation, and Axis AX is purpose-built for that task.

Integrated audio functionality supports both pre-recorded and live paging, while multiple channels ensure clear, targeted delivery of evacuation and alert messages.

This is further strengthened by PerfectSync technology, which keeps strobes and audio perfectly aligned across all networked panels.

Even in installations with hundreds of nodes, messages are delivered without overlap or delay, ensuring clarity when it matters most.

For larger and taller buildings, an optional fire and emergency telephone integration enables reliable, wired communication between floors and the control room, a vital asset in high-rise hotels, mixed-use developments and residential towers.

EN solutions with new capabilities

Saudi Arabia’s market is distinctive in its frequent use of both EN and UL systems.

For EN projects, Advanced’s next-generation Axis EN system delivers improved performance, greater flexibility and enhanced sustainability.

Equipped with an eight-times faster processor and more efficient power supplies, Axis EN delivers swift system response while supporting more demanding cause-and-effect scenarios.

Whether protecting schools, hospitals or airports, the platform combines EN54 Parts 2 and 4-approved control with the option to use both wired and wireless detection devices.

Hybrid operation makes Axis EN especially useful for projects where wiring is impractical, such as historic buildings or busy operational sites.

With robust mesh wireless compatibility, it offers dependable coverage while minimising disruption during installation.

Extending protection beyond detection 

Alongside its control panels, Advanced will also present an array of complementary fire protection technologies.

For smoke control, DynamixSmoke provides a visual, grid-based programming interface for managing fans, dampers, stairwell pressurisation systems and more.

It simplifies configuration, supports post-alarm purging and interlocks, and offers automated testing capabilities, making it well-suited to complex buildings with multiple fire compartments.

In environments where downtime is not an option, redundant control panel configurations ensure continued operation even in the event of a fault.

This level of resilience is especially valuable in critical facilities such as data centres, telecoms infrastructure and energy installations.

Where suppression is required, ExGo delivers dependable gas extinguishing control, approved to EN12094-1 and EN54 Parts 2, 4 and 13.

Suitable for single-flooding zone applications, ExGo offers a trusted means of protecting high-value assets without the risk of water damage.

Tackling the issue of false alarms

False alarms remain a significant concern across the region, leading to unnecessary evacuations, disruption and reputational damage.

Advanced addresses this challenge through AlarmCalm, its advanced false alarm management software available Axis EN systems.

AlarmCalm enables customisable investigation delays and verification logic, applied via user-defined ‘building areas’.

This allows installers to set tailored responses for different spaces, for example, applying stricter verification in guest bedrooms than in kitchens or meeting halls, significantly reducing the likelihood of unnecessary evacuations.

Solutions for every scale of project

Not every installation requires a multi-panel network.

AxisGo offers a cost-effective, single-loop alternative built on the same reliable platform as Axis EN.

Compact, non-networkable and easy to program via Advanced’s ConfigTool, AxisGo is ideal for small businesses, retail spaces and temporary sites.

For conventional systems, QuickZone provides dependable protection across up to 32 zones, with quick installation and straightforward maintenance.

Available in standard and XL formats, QuickZone is approved to EN54 Parts 2 and 4, making it a solid choice for projects where simplicity is key.

Supporting the Kingdom’s fire protection goals

Saudi Arabia’s rapid expansion in sectors such as healthcare, hospitality, education and transportation is driving an unprecedented need for adaptable, intelligent fire safety systems.

Advanced works in close partnership with an expanding network of regional distributors and installers, providing technical expertise, training and support.

We are also actively seeking new partnerships within the Kingdom to help deliver innovative solutions across both UL and EN projects.

By combining global engineering expertise with a commitment to ongoing product innovation, usability and environmental responsibility, Advanced is proud to contribute to Saudi Arabia’s fire safety ambitions.

For further information, contact selhag@advancedco.com or visit advancedco.com.

This was originally published in the October 2025 Edition of International Fire & Safety Journal. To read your FREE copy, click here.

Vladimir Zrnic appointed Global Portfolio Manager at Advanced

Leadership change strengthens Advanced’s product development focus

Advanced has reported that Vladimir Zrnic has been appointed Global Portfolio Manager within its Products team.

Zrnic previously led European sales for Advanced for seven years.

According to Advanced, he was involved in developing customer relationships across Europe and tailoring fire safety solutions to a variety of sectors.

The company stated that in his new role, Zrnic will contribute to shaping the organisation’s product portfolio by using his technical background and industry knowledge.

Zrnic moves from European sales to product leadership

Advanced stated that Zrnic’s transition marks a shift from a regional sales focus to a global product management role.

The company described his previous work in sales as being driven by technical insight and customer engagement.

Zrnic said: “This new opportunity allows me to combine my technical and market knowledge to help shape Advanced’s future offerings. I’m excited to play a central role in ensuring we continue to develop innovative solutions that meet the needs of our customers and partners globally.”

Technical expertise to inform future offerings

According to Advanced, Zrnic will be responsible for aligning product development with global market demands.

The company said that this appointment is part of its broader strategy to bring customer feedback and technical insight directly into product planning.

Zrnic added: “I’d like to thank everyone I’ve worked with during my time in European sales, and I look forward to continuing to collaborate in my new capacity.”

Internal progression at Advanced

Advanced stated that this role change reflects its approach to internal development and strategic alignment.

The company said that Zrnic’s move is intended to strengthen how product strategies are developed and delivered.

No additional changes to the Products team structure were announced at this time.

Vladimir Zrnic appointed Global Portfolio Manager at Advanced: Summary

Advanced has announced the appointment of Vladimir Zrnic as its new Global Portfolio Manager. He previously led European sales for seven years.

In his new position, Zrnic will focus on product development, drawing on his technical and market knowledge.

According to Advanced, the role is designed to align products with customer requirements globally.

Zrnic said he is looking forward to contributing to the company’s future offerings and thanked colleagues he worked with in his previous role.

The company stated that this change supports its strategy of incorporating technical insight into product planning

Blists Hill Victorian Town enhances fire safety with Advanced system

Advanced fire protection installed at Blists Hill Victorian Town

Blists Hill Victorian Town, part of the Ironbridge Gorge Museum Trust, has implemented a new fire protection system from Advanced.

The site, which recreates a Victorian town with relocated historic buildings, required a system that could operate across its dispersed layout, including mine tunnels and standalone structures.

The new installation features seven Advanced MxPro 5 fire panels, integrated through the AdvancedLive smart monitoring and management platform.

This setup unifies the system into a single virtual network, allowing real-time monitoring and control from any internet-enabled device.

Chubb Fire and Security carried out the installation, incorporating 600 Hyfire wireless devices to ensure coverage across the site.

The upgrade was required as the previous system had reached the end of its lifecycle, and the Trust sought improved functionality and management capabilities.

Centralised fire system management with AdvancedLive

The AdvancedLive platform enables the site’s security and facilities teams to monitor the fire system remotely.

The platform provides real-time notifications for fire alarms, faults, and disablements, helping staff respond quickly to potential issues.

The interface allows users to choose between map and list views, offering a user-friendly experience suitable for non-specialist staff.

Ross Davidson, Visitor Engagement Manager at Blists Hill Victorian Town, said: “The new system allows us to locate and identify the source of any activation much more quickly, meaning we can minimise disruption to our visitor experience.”

Installation and integration across historic buildings

Chubb Fire and Security completed the installation, integrating wireless fire detection devices throughout the site’s Victorian-era houses, shops, and underground mine tunnels.

Dean Bradley from Chubb Fire and Security said: “The installation process was smooth and seamless, thanks to the integration capabilities of Advanced equipment.

“With such a dispersed site, it was crucial that we could provide full protection without disrupting the flow of daily operations and by using Advanced we were able to do just that, whilst maintaining the integrity of the site’s historical charm.”

The wireless devices ensure comprehensive coverage without altering the historic structures, preserving the authenticity of the museum while providing modern fire protection.

Scalability and future fire safety improvements

The new system is designed to accommodate future expansion at Blists Hill Victorian Town.

AdvancedLive’s scalability allows additional buildings to be incorporated into the network as required, ensuring ongoing fire protection without the need for major infrastructure changes.

Paul Taylor, Lead Technical Architect at Advanced, said: “Blists Hill Victorian Town presented a unique set of challenges – from the site’s historical significance to its dispersed layout.

“Our solution, combining an MxPro 5 network and the remote management and control capabilities of AdvancedLive, has proven invaluable in addressing these complexities while preserving the visitor experience.

“We’re proud to have played a role in safeguarding such an iconic site for future generations.”

Blists Hill Victorian Town enhances fire safety with Advanced system: Summary

Blists Hill Victorian Town, managed by the Ironbridge Gorge Museum Trust, has upgraded its fire protection system with Advanced technology.

The installation includes seven MxPro 5 panels connected through the AdvancedLive smart monitoring platform.

Chubb Fire and Security installed 600 Hyfire wireless devices, ensuring coverage across the museum’s historic structures and underground tunnels.

The AdvancedLive platform enables real-time monitoring and remote access for site management teams.

It allows non-specialist staff to track fire system status through an intuitive interface, providing alerts for alarms, faults, and disablements.

The system is designed to support future expansion at Blists Hill, integrating additional buildings as required.

The wireless installation ensures fire safety without disrupting the museum’s historic character.

Advanced and Chubb Fire and Security collaborated to deliver a fire protection solution tailored to the site’s unique requirements.

Advanced MxPro 5 fire alarm system installed at Scottish Borders hotel

Hotel installs new fire alarm system to meet safety standards

The George and Abbotsford Hotel in Melrose has installed an Advanced MxPro 5 fire alarm system to upgrade its fire safety measures.

The hotel, located near Melrose Abbey and St Cuthbert’s Way in the Scottish Borders, required an updated fire alarm system as its existing setup had become obsolete.

Safe Services was contracted to install a four-loop Advanced Advanced announce that they will be at Intersec Dubai 2025MxPro 5 analogue addressable fire panel, integrated with EMS Firecell wireless devices, to provide Category L2 coverage.

Hotel owner Graham Barrett said: “We are very happy with the Advanced system and the installation by Safe Services. It was quite a complex project as the hotel is a big building.

“The previous fire safety system was obsolete, it was a cabled system and the cables were obsolete too.

“It would have been very costly to install a cabled system as it was so complex. We decided on a radio system and that took a week to install.”

Wireless system installed to minimise disruption

Safe Services implemented a wireless system due to the complexity of installing new cabling in the large hotel building.

Graeme Millar, Fire Technical Sales Engineer at Safe Services, said: “The George and Abbotsford Hotel required a new fire alarm system to meet Category L2.

“Housed in a large building, both the fire alarm system and cabling were obsolete.

However, installing new cabling would have meant major disruption to this busy hotel due to the building’s size.

“We therefore integrated the Advanced panel with the wireless EMS Firecell. The Advanced MxPro 5 is our panel of choice as it’s a trusted and reliable panel with our design and installation teams.

“Combining the Advanced MxPro 5 with the EMS equipment works very well and we have used this combination in a number of our projects.”

The upgraded system also integrates with a kitchen suppression system for additional fire safety.

Advanced highlights compliance benefits of MxPro 5

Neil Parkin, Sales Manager at Advanced, said: “In hotels, it is vital to ensure fire alarm systems meet the latest standards and so protect guests and staff.

“Our MxPro 5 panels are designed to make life as easy as possible, delivering robust protection and compliance that offers real peace of mind, all backed up by our highly rated technical support.

“Selecting wireless equipment when installing a fire system offers minimal disruption for hotels providing both time and cost benefits.”

The MxPro 5 panel, certified to EN 54 standards by FM Approvals, can be used as a single-loop system or as part of a network of up to 200 panels.

It is compatible with multiple wired and wireless detector brands and includes false alarm management features.

Wireless fire alarm technology gains traction in hospitality sector

Wireless fire alarm systems are becoming increasingly common in hotels, where minimising disruption is a key factor.

Advanced’s AlarmCalm system allows for false alarm verification, while its two-way communication capabilities enable battery monitoring and fault reporting.

These features are designed to support ongoing maintenance schedules and reduce downtime.

Parkin added that wireless technology can also help cut installation costs and improve flexibility: “Wireless solutions not only mean lower visual and physical impact, but they are also faster and cheaper to install, making them an increasingly popular alternative for sites where downtime is not an option, or re-wiring would prove disruptive.”

Advanced MxPro 5 installed at Scottish Borders hotel: Summary

The George and Abbotsford Hotel in Melrose, Scotland, has upgraded its fire alarm system with an Advanced MxPro 5 panel to meet Category L2 safety standards.

Safe Services installed the four-loop analogue addressable panel, integrating it with EMS Firecell wireless devices to minimise disruption.

The hotel’s previous fire alarm system had become obsolete, making an upgrade necessary.

The new wireless system avoids the need for extensive cabling, reducing costs and installation time.

Advanced has stated that the MxPro 5 panel is designed for reliability and compliance with fire safety standards.

It supports wired and wireless devices and includes false alarm management features.

Advanced announce that they will be at Intersec Dubai 2025

Advanced has announced that they will be at Intersec Dubai, showcasing their latest releases in UL and EN fire safe technologies, including their Axis AX, Axis EN and MxPro 5 fire panels. The Middle East team will be at Stand F22, Hall 4 from Tuesday 14 January to Thursday 16 January 2025.

Intersec Dubai is now in its 26th edition, cementing the event as an opportunity for professionals in the safety, security and fire protection industries to come together. It is an ideal environment for networking with industry leaders, exploring new technologies and discussing how the latest solutions are tackling emerging threats and risks.

Sasi Kumar, Advanced’s General Manager for Fire Systems in the Middle East statement

Sasi Kumar, General Manager for Fire Systems in the Middle East, shares his excitement for the event: “We always look forward to Intersec Dubai, as it’s such a great opportunity to connect with our partners, customers, and peers across the region.

“We’re thrilled to showcase our latest fire safety technologies, including the Axis AX, Axis EN, and MxPro 5. These solutions are designed to meet the growing demands of the region’s infrastructure projects, including high-rise buildings and large-scale developments.” 

Advanced will be at Intersec Dubai 2025: Summary

Advanced announce that their Middle East team will be appearing at this years Intersec Dubai conference. Here, they will be connecting with customers, partners and peers across the region.

Advanced welcomes Fire Safety Specialist Shadi Elhag to the Middle East team

Shadi Elhag has joined the Advanced team as Business Development Manager for the Middle East. Shadi’s appointment marks Advanced’s commitment to fostering strong customer relationships and driving growth in this critical region.

Shadi Elhag’s background

Shadi brings a wealth of experience in fire safety and compliance, having previously held key roles in the industry. Most recently, he worked at UL Solutions, where he supported the adoption of UL safety standards across the Middle East.

Shadi also has an extensive background in technical sales and fire suppression systems, with a proven track record of fostering strong customer relationships and delivering results.

Based in Riyadh, Shadi will focus on building and nurturing relationships with end users, consultants, and system integrators.

His role will be pivotal in promoting Advanced’s fire detection and alarm solutions, including Axis AX and Axis EN, which are designed to meet the diverse needs of the Middle East market.

Business Development Manager for Advanced’s Middle East Team, Shadi Elhag’s statement

Shadi said: “I am thrilled to join Advanced, a company known for its exceptional product quality and innovative approach. My goal is to ensure we continue to deliver reliable fire safety solutions that enhance both protection and compliance for our customers.

“I’m looking forward to working with a talented team and contributing to Advanced’s mission of creating a safer future.”

Advanced’s General Manager for Fire Systems in the Middle East, Sasi Kumar’s statement

Sasi Kumar, Advanced’s General Manager for Fire Systems in the Middle East, welcomed the new addition, stating: “We are delighted to have Shadi on board. His extensive knowledge of fire safety systems and dedication to understanding customer needs will be invaluable as we continue to expand our presence in the Middle East.”

Shadi Elhag announced as Advanced’s Business Development Manager for the Middle East Team: Summary

Shadi Elhag is joining the Advanced team as Business Development Manager for the Middle East. With a focus on building relationships and a wealth of experience in fire safety and compliance, Shadi will offer his expertise to Advanced’s mission of creating a safer future.

How Advanced is future proofing the Middle East’s skyline

Sasi Kumar, General Manager at Advanced, discusses how UL and EN solutions meet the diverse safety needs of high-rise and complex sites in the Middle East

Over the past few decades, the Middle East has seen unprecedented development, and as cities expand, the need for reliable fire safety measures to protect people and property expands too.

The Middle East is an exciting unique market where both EN and UL fire safety solutions are used.

Not all companies can fulfil both requirements but at Advanced we are able to help customers to meet both standards with our Axis EN and Axis AX product ranges respectively.

Axis AX

The UAE now boasts more than 325 buildings over 150m in height.

Alongside this new high-rise skyline has come an acceleration in demand for fire alarm systems, with UL fire safety systems gaining significant popularity in the region.

Fire systems are needed to protect both Fortunately, Advanced’s networked systems are fully scalable to suit virtually any application and proven across a range of diverse settings – from high-rise residential projects and shopping centres to schools and hospitals.

A versatile fire alarm system, Advanced’s Axis AX, approved to UL 864 10th Edition exemplifies innovation in fire safety.

This system combines addressable panels, the latest in sensor technology meeting 7th Edition, CO devices, audio systems and command centres delivering high performance, quality and ease of use.

Its powerful networking capabilities, extensive configuration options and comprehensive cause-and-effect programming put end-users in complete control of their fire alarm system.

An impressive feature of the Axis AX is its scalability, delivering fast, reliable, communications whether used for a two-panel network or widespread networks of up to 200 nodes.

Very few manufacturers can offer the capacity to connect up to 200 panels, making the Axis AX ideal for even the largest and most complex of projects.

A standout example of the Axis AX in action is its installation in the Marassi Galleria Shopping Mall in Bahrain.

This large-scale development required a total of 47 Axis AX fire panels to be installed in a network, complete with voice evacuation systems, amplifiers, and firefighter telephones.

This project illustrates the demand for centralised high-performance solutions that ensure easy access and control for firefighters in emergencies, with customers preferring integrated solutions, like the Axis AX, that combine not only fire detection and voice evacuation but smoke control too, all in one system.

As high-rise development accelerates across the Middle East, demand for reliable, integrated fire safety systems has never been higher.

These integrated solutions simplify the work of firefighters since everything is controlled from a single fire panel.

Advanced’s Axis AX meets these demands by combining voice evacuation, fire detection, smoke control, and communication in a single, robust platform.

Providing centralised control and unparalleled customisation, Axis AX is uniquely equipped to support the Middle East’s growing high-rise sector.

Voice evacuation

An emerging trend in the Middle East is the need for high-rise residential buildings to feature voice evacuation as part of their fire alarm systems.

This follows a new wave of tall buildings, that often reach 80 floors or more, which causes unique challenges for firefighters.

Despite the emergence of high-tech fire engines equipped with new taller evacuation ladders, generally ladders only extend to the tenth floor making a robust fire system essential.

The flexible Axis AX therefore offers critical voice evacuation with integrated audio for automatic (and manual) fire alarm signalling and live voice paging during emergencies.

Axis AX voice evacuation allows 16 pre-recorded messages and multiple language variants so the panel can operate autonomously without interaction to evacuate a building if the fire brigade isn’t present.

If the fire brigade is in attendance, Axis AX provides robust telephone communication channels to ensure maximum safety.

The fire and emergency telephone system identifies the location of field telephone users during emergencies since users can plug a telephone into an Axis AX fire panel to communicate the situation on a given floor to aid in evacuation.

However, with voice evacuations, problems can sometimes arise if audio doesn’t sync and people are able to hear multiple messages at once.

To solve this the Axis AX range features PerfectSync which ensures audio synchronisation across the entire network to avoid confusion by a mixed message.

This includes large networks where it is possible to deliver a message from the first panel to the 200th with instantaneous, highly synchronised messaging to help people evacuate faster in case of fire.

This is ideal for high-rise residential buildings, large shopping centres or universities where the clarity it provides helps ensure safer evacuation.

Smoke control

Smoke control has become another vital feature of fire alarm technology, since smoke inhalation is the primary cause of fire-related deaths.

Delivering ultimate peace of mind, Advanced’s Axis AX features an innovative smoke control approach with DynamixSmoke approved to UL864 standards and compliant with UUKL requirements.

Simplifying smoke control design, DynamixSmoke gives complete and active control of fans and dampers from the fire system; it also makes smoke control easier to install, configure and operate.

This is thanks to its simple four-step configuration process.

Featuring an easy-to-use grid format to configure fans and dampers, it saves hours of setup time and gives an at-a-glance view of all settings.

Listed for both dedicated and non-dedicated applications, it provides automatic and manual options for controlling fans and dampers.

Offering quick, clear configuration of smoke compartments across sites, DynamixSmoke also provides auto-configuration of fan and damper interfaces and simple cause and effect programming.

In addition, it offers complete customised control, including post-alarm purge, cascade options, interlocks, sequential fan restart, automatic testing and stairwell pressurisation, helping control smoke and airflow for safe evacuation.

Axis EN

For customers that have large complex applications, like the Wafi Hotel and Mall in Dubai, our Axis EN system is ideal, providing powerful networking capacity.

A network of 19 EN54-approved Axis EN fire panels, including an integrated fire telephone system, and 7,500 devices have been installed across the US$750million Wafi Hotel and Mall development project.

Installed at the hotel, which boasts 501 luxury guestrooms and 86 suites, a ballroom, numerous conference and hospitality facilities as well as a temperature-controlled pool deck, are 14 4-loop, 2-loop and 1-loop Axis EN fire panels and 5,500 devices.

Meanwhile, included in the active fire protection measures for the Wafi Mall, cinema and car park are a further five Axis EN fire panels of 4-loop and 2-loop variants, alongside an additional 2,000 devices.

Like the Axis AX, the Axis EN can also support robust installations of up to 200 panels per network.

Networks can also be combined to create very large fire systems making the Axis EN ideal for complex, large-scale sites.

Whether configuring high-risk sites with complicated cause and effect, remotely monitoring networked sites, or integrating with building management systems (BMS), intuitive software and panel navigation make setup straightforward.

Axis EN is also effective in minimising unwanted alarms thanks to its built-in AlarmCalm false alarm management and reduction software.

Reel Cinemas

Reel Cinemas in Bahrain’s popular Marassi Mall has enhanced its fire safety infrastructure by installing a state-of-the-art Axis AX fire alarm system from Advanced.

The installation was designed to protect both cinema-goers and staff across a wide range of areas, including seven cinema screens, an IMAX theatre, VIP lounges, the kitchen, waiting lobby, and common areas.

This project was spearheaded by Alpha Fire & Safety and used the powerful Axis AX fire system, known for its flexibility, reliability, and compliance with UL 864 10th Edition standards.

With the installation covering such a dynamic environment, including high-ceiling auditoriums and specialised spaces like the IMAX screen, the project posed significant logistical challenges.

However, the scalability and advanced configuration options of the Axis AX system allowed the team to overcome these hurdles seamlessly.

Alpha Fire & Safety chose a 4-loop Axis AX panel, along with a comprehensive range of devices including smoke detectors, heat detectors, sounders, manual call points, and duct detectors.

Advanced at Intersec 2025

To find out more about Advanced’s full range of solutions and view live demonstrations, visit us at Intersec, 14-16 January 2025 at Dubai World Trade Centre on stand F22, Hall 4 or visit www.advancedco.com

This article was originally published in the January 2025 issue of International Fire & Safety Journal – to read your FREE digital copy, click here.

Advanced announces Laura Carter’s new role as Associate Product Manager

Laura Carter transitions to product management role

According to Advanced, Laura Carter, formerly part of the Technical Support team, has been appointed as Associate Product Manager within the company’s Product team.

Carter has been with the organisation for several years, gaining recognition for her deep product knowledge and problem-solving abilities while working in Technical Support.

She was noted for providing trusted support to customers, enhancing Advanced’s reputation for technical excellence.

In her new position, Carter will collaborate with colleagues across the company to advance product development initiatives.

She will focus on aligning products with customer needs, drawing on her hands-on experience in Technical Support to inform the direction of Advanced’s product portfolio.

Comments from Laura Carter and Ian White

Carter expressed her enthusiasm for the role: “I’ve thoroughly enjoyed my time in Technical Support and am grateful for the opportunities it’s given me to connect with our customers and learn the ins and outs of our products.

“I’m excited to bring that experience to my new role and look forward to contributing to the continued success of Advanced’s product range.”

Ian White, Product Manager at Advanced, highlighted Carter’s contributions: “Her hands-on experience in Technical Support and in-depth product knowledge make her an invaluable addition to the team.

“I’m confident her insights will play a key role in driving innovation and shaping our product offerings to better meet our customers’ needs.”

Focus on customer-driven product innovation

Carter’s new role underscores Advanced’s strategy of leveraging internal talent to drive innovation.

Her previous experience is expected to provide valuable insights into customer requirements, enabling the company to enhance its product range effectively.

Advanced stated that Carter’s expertise positions her well to influence product development initiatives.

The move reflects the company’s approach to aligning internal progression with its commitment to meeting customer demands.

Career development within Advanced

Advanced emphasised its commitment to fostering career growth within the organisation.

The company described Carter’s transition as an example of its focus on developing team members and creating opportunities for progression.

The organisation noted that internal career development plays a crucial role in ensuring employees contribute effectively to long-term goals.

Carter’s move aligns with this ethos, highlighting Advanced’s emphasis on both professional growth and customer-focused innovation.

Laura Carter appointed associate product manager at Advanced: Summary

Laura Carter has been named Associate Product Manager at Advanced, following her tenure in the Technical Support team.

She brings extensive product knowledge and customer-focused insights to her new role.

Ian White, Product Manager at Advanced, noted that Carter’s expertise will contribute to advancing product development.

The appointment highlights Advanced’s commitment to internal career development and meeting evolving customer needs through innovation.

Manchester’s Princess Court adopts Advanced BS 8629-compliant evacuation alert system

State-of-the-art evacuation system installed at Princess Court

Princess Court, an independent living complex in central Manchester, has enhanced its fire safety systems with the installation of the EvacGo evacuation alert system, as reported by Advanced.

The six-storey building, which provides housing for residents aged 55 and over, already features an MxPro 5 fire panel, also manufactured by Advanced.

This latest upgrade, executed by JFN Integrated Solutions Ltd, further strengthens the site’s fire safety measures.

The installation aligns with BS 8629 recommendations, which focus on enhancing evacuation safety in residential buildings.

JFN Integrated Solutions Ltd, maintenance providers for Your Housing Group, completed the project.

Chris Keeney, Director at JFN, noted: “The project ran smoothly from start to finish,” highlighting that it also facilitated the company’s BAFE SP207 accreditation.

Comprehensive fire safety upgrades accompany evacuation alert installation

The installation forms part of a broader two-year fire safety project at Princess Court.

According to Your Housing Group Fire Safety Manager, Ruth Woodyatt, this initiative also included replacing external cladding and upgrading passive and active fire safety measures.

Woodyatt stated: “The system has given our residents peace of mind that an evacuation can be initiated and controlled should this ever be required in the future.”

Following the upgrades, Princess Court transitioned to a stay-put evacuation strategy.

Housing sector increasingly adopts BS 8629 best practices

While mandatory for new-build residential blocks over 18 metres in England and Scotland, compliance with BS 8629 is gaining traction across retrofit projects.

Shaun Scott, Emergency Evacuation Systems Application Engineer at Advanced, welcomed the move, stating: “We are encouraged to witness housing companies going above and beyond legal requirements to prioritise safety.”

Advanced systems are designed for bespoke evacuation zone management, providing fire services with precise control during emergencies.

These standalone systems are particularly effective in buildings operating a stay-put policy, enabling swift changes to evacuation strategies during incidents.

Advanced reaffirms commitment to tailored fire safety solutions

Advanced, owned by Halma PLC, has developed its evacuation alert systems to meet unique building requirements, ensuring flexibility and compliance with BS 8629.

The company emphasises ease of use and integration with existing fire safety technologies, reinforcing their role in residential fire safety advancements globally.

Princess Court installs Advanced evacuation alert system: Summary

Princess Court, a housing complex in Manchester for residents aged 55 and over, has enhanced fire safety with the EvacGo evacuation alert system from Advanced.

Installed by JFN Integrated Solutions Ltd, this project aligns with BS 8629 recommendations and complements the existing MxPro 5 fire panel at the site.

The installation coincides with broader fire safety upgrades, including cladding replacement and improvements to passive and active fire safety measures.

Advanced’s evacuation systems are gaining adoption as housing providers prioritise safety beyond mandatory requirements.

These systems offer bespoke solutions for controlled evacuations, aiding fire services in emergency scenarios.