Intersec Saudi Arabia 2024 set to be biggest edition to date when it returns in October

Sixth edition of Intersec Saudi Arabia set for October

Intersec Saudi Arabia, the trade fair for safety, security, and fire protection in Saudi Arabia, will return for its sixth edition from 1 – 3 October 2024 at the Riyadh International Convention and Exhibition Center (RICEC).

Organised by 1st Arabia and licensed by Messe Frankfurt, the event is held in association with the Ministry of Interior and Saudi Civil Defense.

As reported by Intersec Saudi Arabia, the exhibition draws thousands of security and safety professionals from around the GCC annually.

In 2023, the event recorded a groundbreaking attendance of 15,336 visitors.

This year, the organisers expect to host 17,000 visitors, with the exhibition space increased by 34% to cover a total area of 23,000 sqm across five halls and an outdoor showcase.

Extensive international participation expected

Intersec Saudi Arabia 2024 is anticipated to feature over 350 exhibitors from 27 countries.

The exhibition will include country pavilions for China, the Czech Republic, France, and the UK.

Saudi-based exhibitors will make up 29% of the participants, showcasing their products across five sectors: Commercial & Perimeter Security, Cybersecurity, Public Safety & Security, Fire and Rescue, and Safety and Health.

Bilal Al Barmawi, CEO and Founder of 1st Arabia Trade Shows & Conferences, stated: “Intersec Saudi Arabia is tailored specifically to the needs of the Kingdom.

“The event is regarded as the largest and most important exhibition and conference for the security, safety, and fire protection industries in Saudi Arabia.”

Focus on industry challenges and innovations

The annual conference programme will feature the Future Security and Safety Summit and the Fire Protection and Technology Summit.

These summits are designed to address the specific needs of the Saudi market, focusing on current and emerging security threats and advancements in fire safety and technology.

Riham Sedik, Show Manager—Intersec Saudi Arabia, Messe Frankfurt Middle East, said: “We are proud to feature two pivotal summits that will unite industry pioneers to address current and emerging security threats at national and corporate levels while also bringing together leading fire and emergency service professionals to discuss the latest challenges, opportunities, and advancements in fire safety and technology.”

Networking opportunities for industry professionals

The event will also see the return of the Premium Club, providing networking opportunities for professionals in safety, security, and fire protection.

The programme is designed to facilitate connections between key buyers and exhibitors, promoting a seamless purchasing process.

Intersec Saudi Arabia will be spread across Halls 1-5 at RICEC.

Halls 1 and 2 will showcase Commercial, Perimeter, Homeland, and Cybersecurity sectors, while Halls 3 and 4 will focus on Fire Health and Safety.

Hall 5, named Intersec Plus, along with an outdoor exhibition space, will feature Security, Safety, and Fire exhibitors.

Intersec Saudi Arabia: Day One highlights

The fourth edition of Intersec Saudi Arabia, the exhibition which is a nexus of the Kingdom’s fire and emergency services, security, and safety industry, returns live and in-person to Riyadh today. The show and associated conference, which have attracted an extensive local, regional, and international exhibitor and speaker profile, will run at the Riyadh International Convention & Exhibition Center (RICEC) until Thursday, September 15.

His Excellency Mohammad Abdullah ALMarshed, Vice Chairman of Board of Directors, Chairman, Real Estate Committee of the Riyadh Chamber of Commerce and Industry and Intersec Saudi Arabia’s patron, inaugurated today’s exhibition.

He commented: “It is reassuring to welcome Intersec Saudi Arabia and all its local, regional, and international participants back to the capital for what promises to be an intense three days of partnership building, business deals and informative insights into the Kingdom’s comprehensive security market, its future needs and the new technology and systems which can serve it.”

More than 150 exhibitors from 20 countries are participating in the exhibition looking for market breakthroughs or expansion in the Kingdom – the largest and fastest growing market for security, safety, and fire protection in the Middle East, which is estimated, by analysts 6WResearch, to grow at a compound annual growth rate of 6.3% to reach US$1.2 billion in 2026.

Alex Nicholl, Intersec Saudi Arabia’s Show Director, said: “The potential of the Kingdom’s security market, which now covers cyber security which is being prioritised by the Kingdom’s national infrastructure security leaders, has drawn an expansive international exhibitor profile which covers the entire industry eco-system and includes manufacturers, service providers, distributors and wholesalers who are presenting a wide range of innovations from the key security and fire and safety product groups.”

The show covers five product groups across commercial & perimeter security, cybersecurity, homeland security and policing, fire and rescue as well as safety and health.

The fourth edition of Intersec Saudi Arabia also comes as the Kingdom looks to improve nationwide fire safety and industrial security regulations with 6WResearch forecasting the nation’s fire safety systems and equipment market – the largest in the GCC – will register 5.5 per cent compound annual growth until 2025 reaching a cumulative value of $402m. Growth is being driven in part by government regulation of compulsory installation of fire safety, detection, and alarm systems in buildings and the recent strengthening of the remit of Saudi Arabia’s High Commission for Industrial Security (HCIS).

Meanwhile, government leaders, agencies, organisational heads, world-class speakers, government stakeholders, policymakers, law enforcement, civil defence and private sector players are also gathering in Riyadh for Intersec Saudi Arabia 2022’s Conference. Over three days, the influential gathering will debate and define the future of the Kingdom’s security industry and its role in fulfilling its Vision 2030 goals.

The conference will feature a National Security Leaders’ Panel where industry leaders will examine ways of securing Saudi Arabia’s Vision 2030 through a multi-domain approach to addressing challenges from land, maritime, air, and space.

“Delegates will hear of the latest initiatives for national security, and the existing collaborations between the Government and the private sector to gain a deeper understanding of the implications of Vision 2030 in national security,” added Nicholl.

The conference will also examine strategic opportunities to solve the human resource gap within the Kingdom’s security Industry and the means to attract, retain, and grow local talent, while creating strong and successful succession planning programs, and reaching optimal Saudization levels in the sector.

Intersec Saudi Arabia is organised by Saudi-based Al-Harithy Company for Exhibitions (ACE) Group under licence from UAE-headquartered Messe Frankfurt Middle East, which organises Intersec, the world’s leading exhibition for security, safety, and fire protection.

Intersec Saudi Arabia is held in participation with Saudi Civil Defense, together with the industry at large.

More information on Intersec Saudi Arabia is available at www.intersec-ksa.com

Intersec Saudi Arabia returns

After a three year gap, Intersec Saudi Arabia, the Kingdom’s largest trade fair for security, safety, and fire protection prepares for its long-awaited return in Riyadh this month. Taking place from 13-15 September 2022 at the Riyadh International Convention & Exhibition Centre, Intersec Saudi Arabia’s 4th edition will feature more 150 exhibitors from 20 countries, covering the four key pillars of Fire and Safety, Commercial Security, Homeland Security, and Cybersecurity.

The momentum of what has been a highlight on the annual events calendar for security and safety professionals across the Kingdom has been building since the trade show last took place in 2019 and now the annual three-day trade fair is set to be back in full force, with organisers turning away prospective exhibitor enquiries, having put up the ‘sold out’ sign on available exhibition space several months ago.

There is a clear pent-up demand to tap into the Middle East’s largest market, with Saudi’s Vision 2030, and the corresponding opportunities in securing infrastructure, people and assets a central talking point.

Intersec Saudi Arabia is organised by Saudi-based Al-Harithy Company for Exhibitions (ACE) Group under licence from UAE-headquartered Messe Frankfurt Middle East, which organises Intersec, the world’s leading exhibition for security, safety, and fire protection.

Safety in focus

Alex Nicholl, Intersec’s Director said that safety and security are high on the agenda of Saudi’s Vision 2030 and that there is a perennial requirement for safety and security products, fire protection and the accompanying innovations, all of which will be on display this year at Intersec Saudi Arabia 2022.

“Exhibitors are fully aware of the likes of NEOM, Amaala, Red Sea Project, and Qiddiya, and the immense opportunities these provide,” said Nicholls. “They’re accordingly tailoring their stand designs and solutions to target these ‘giga’ projects specifically and this will only ramp up in intensity every year as each project phase nears completion.”

Headline international exhibitors returning to the spotlight include Axis Communications, Hikvision, Genetec, Toshiba, and Milestone Systems, Nedap, Draeger, and Gatekeeper, while SAFE (National Security Services Company), Al-Alameya Group, Al Rajhi Telecom Company, Saudi Sicli Company, Abana Enterprises Group, and Al Aswad Fire Fighting System are flying the Saudi flag proudly.

NFSSP (National Factory for Safety and Security Products) is among those launching new products in Saudi Arabia, with the UAE company set to unveil its Hoods brand of tactical and safety footwear.

The UAE-made range of footwear, of which there are 41 models, are made of innovative materials including leather-tech air flow systems, fibre glass and Kevlar, offering lightweight, breathable, and durable footwear ideally suited to harsh Middle East climates. 

“Our company has been manufacturing in the UAE for more than 12 years, producing high quality tactical and safety shoes for many categories including military, police, security, oil & gas, construction and general factories,” said Jaime Ramirez, EMEA Sales and Marketing Manager at NFFSP.

“Saudi Arabia is a hugely important market for us and is continuously growing.  We see massive opportunity in particular in the construction and oil & gas sectors. We estimate we can contribute around 200,000 pairs of shoes to the market in 2023, growing 10 percent over the next five years.”

Elsewhere, SB Group International will showcase its Netix and Teknoware brands of IoT and cloud-enabled building automation and life safety solutions at Intersec Saudi Arabia 2022. SB Group’s Chairman Sanjeev Bhatia said the company is eager to connect digitalization and optimization savvy clients with its wide range of smart solutions, including control panels, luminaires, IoT controllers, and its AI-powered Netix Konnect platform.

“Saudi Arabia is a prime focus of our emerging business markets growth plan,” said Bhatia.  “Teknoware, being a global leader in the manufacturing of emergency lighting solutions, and Netix, driving Environmental, Social and Governance (ESG), is fully aligned with and compliments the growth and technology implementations of Vision 2030.

Security and fire protection

Intersec Saudi Arabia 2022 takes place amid rising national demand for security and fire protection.  Saudi has announced multiple infrastructure projects backed by the government sector, highlighting strong potential growth for the security industry.

According to consultancy 6Wresearch, Saudi’s spend on commercial security (CCTV, access control, and intrusion detection), safety, fire systems and equipment will reach nearly US$1 billion in 2022, and increasing to US$1.16 billion annually by 2025. 

“Growth is driven in part by government regulation of compulsory installation of fire safety, detection, and alarm systems in buildings and the opportunities emerging from new measures aimed at ensuring the security and safety for both citizens and visitors to the Kingdom,” explained Nicholl. 

“Intersec Saudi Arabia’s strategic location of Riyadh also means that exhibitors will have easier access to key decision makers and government and ministerial delegates based in the Saudi Arabia capital, which will enhance the sustainability of the event.”

Prevention and mitigation

In addition to a packed exhibition floor, a three-day Intersec Saudi Arabia Forum 2022 will gather security, safety and fire protection professionals with equipment manufacturers, integrators, consultants, and government authorities to navigate the future of the Kingdom’s integrated vision for safety, security, prevention and mitigation.

Saudi’s Vision 2030 will form the central theme for day one, revolving around core topics such as the implications of aligning security and safety strategies with some of the boldest ‘giga projects’ the world has ever seen. 

Speakers and panellists will address the challenges from land, maritime, air, and space in a multi-domain approach that is essential in securing the multitude of related vision 2030 projects that are expected to attract hundreds of billions of dollars of investment in the coming years.  

Day two of the conference will shine the spotlight on cybersecurity, including an opening keynote on Saudi’s National Cybersecurity Strategy, while safeguarding critical infrastructure, oil and gas, and energy assets from costly digital attacks will also be under scrutiny. 

The conference will wrap up on day three with key government partner sessions and regulatory framework updates from the Saudi Civil Defence and the Saudi Standards, Metrology and Quality Organization (SASO), along with an afternoon session of fire protection. 

“While serving as a vital knowledge-sharing platform, the forum will bring together key government leaders, agencies and organisational heads with outstanding world-class speakers, innovative products, technology and solutions across all key sectors,” said Nicholl.

“The program will present a veritable ‘Think Tank’ for regional leaders in the security industry, bringing together stakeholders from policy makers, law enforcement, civil defence and private organisations to define the future of security.  Our advisory board of seasoned industry experts have crafted an engaging conference program.”

Saudi Arabia has also seen a boom in the cybersecurity sector, prioritising AI and digitisation as key pillars of its economic development in-line with its Vision 2030 initiative.  Nicholl said cybersecurity is likewise a key focus area for Intersec Saudi Arabia, with the objective to present those providers of cyber solutions for IP-based systems and networks at enterprise level across all sectors. 

“As technology advances and evolves, so too do risks associated with harmful breaches and costly downtimes of integrated networks,” he said.  “It’s important therefore that IT professionals and system integrators are aware and armed with the latest solutions that leading industry names are bringing to Intersec Saudi Arabia 2022.”

Back to business

Upon speaking to key exhibitors and government partners, Nicholl said the anticipation is building fast ahead the final countdown of what will be a welcome return to business for Intersec Saudi Arabia. 

“It’s been three years since the last Intersec Saudi Arabia, and we know our exhibitors are immensely excited to showcase their latest innovations and developments in Saudi’s security, safety, and fire protection market, that will reach nearly US$1 billion in revenues this year,” he concluded. 

“Aside from the conference, plenty of new product launches will be displayed in the Kingdom for the first time, targeting key sectors such as energy, healthcare, education, transportation and infrastructure.

“Safety and security is all around us, in everything we do, but in line with the Saudi Vision 2030 and its 24 key projects supporting the vision, we’re keen to drive the agenda of urban environments, tourism, residential, arts and culture.”

Intersec Saudi Arabia is supported by key government entities including the Saudi Ministry of Interior, and the Saudi Civil Defense.  More information for Intersec Saudi Arabia is available at www.intersec-ksa.com.

This article was originally published in the September edition of IFSJ. To read your FREE digital copy, click here.

Saudi Arabia: At the forefront of fire safety

As Saudi Arabia looks to improve nationwide fire safety and industrial security regulations, the Kingdom’s demand for fire prevention and safety implementation systems is forecast to continue its upward trajectory during the next three years.

Market consultancy firm 6WResearch has forecast the Kingdom’s fire safety systems and equipment market – the largest in the GCC – will register 5.5 per cent compound annual growth by 2025, reaching a cumulative value of US$402m. Growth is being driven in part by government regulation of compulsory installation of fire safety, detection, and alarm systems in buildings and the recent strengthening of the remit of Saudi Arabia’s High Commission for Industrial Security (HCIS).

In August this year, Saudi Arabia’s higher authorities granted the HCIS – which sets policies overseeing security, safety, and fire protection for the Kingdom’s industrial sectors – increased powers to boost its efficiency. It means HCIS will now fully regulate policies governing security, safety, and fire protection in the petroleum, industrial, and service sectors. All facilities in these sectors can now only progress projects with the collaboration of the Commission.

“This will all result in increased demand for state-of-the-art systems and sector-wide training, which helps explain the 6WResearch forecast of a further upwards trajectory,” said Alex Nicholl, Director Intersec, which runs from September 13-15 and is a key annual event in the Kingdom’s fire and emergency services, security, and safety industry.

“This all adds to the increased opportunities being held out to the fire protection and safety industries by the Kingdom’s plans to attract investments worth USD32 billion in the mining and mineral sector. This is expected to be achieved through nine new projects, including manufacturing facilities to produce steel plates for shipbuilding, electric vehicle batteries, and copper and zinc refineries, all of which are part of helping realise Saudi Arabia’s Vision 2030 objectives of making the mining sector the third pillar of the National Industrial Development and Logistics Program.”

The huge new potential of the Kingdom’s market is driving more sector-wide players to Saudi Arabia, as witnessed by the growth in Intersec Saudi Arabia, the fourth edition set to be held at Riyadh International Convention & Exhibition Centre (RICEC) on 13-15 September.

“This is shaping up to be our most comprehensive showcase to date,” said Nicholl. “We have received intense interest from the entire industrial eco-system, including key government leaders, agencies, and organisational heads.”

Intersec Saudi Arabia is witnessing growth across its five largest product categories: commercial & perimeter security; cybersecurity; homeland security; fire, and rescue; and safety and health.

Though the international fire, rescue, safety, and security suppliers now have Saudi Arabia firmly in their sights, regional players believe they have a supply advantage as proximity to the Kingdom can enable them to counter the global supply chain challenges that have hampered their international counterparts.

UAE exhibitor National Factory for Safety and Security Products (NFSSP) plans to unveil its Hoods brand of tactical and safety footwear at Intersec Saudi Arabia and says it hopes to reap the benefit of its geographic accessibility to the Kingdom.

“Saudi Arabia is a hugely important market for us and is continuously growing,” said Majed Abdulaziz Ahmed Ateq Albakeri, CEO and chairman of NFSSP. “We see massive opportunities in the construction and oil and gas sectors. We estimate we can contribute around 200,000 pairs of shoes to the market in 2023 and grow 10 per cent over the next five years.

“Globally, many companies are facing issues and high costs in logistics, petrol, and other challenges when it comes to supplying the market. This makes our UAE-made shoes a great option for the Saudi and GCC markets. We are well-positioned, competitive, and our quality and technology are approved to European standards.”

Supply chain challenges will be among the topics addressed at Intersec Saudi Arabia’s Conferences. Running for three days, the conference will bring together key government leaders, agencies, organisational heads, as well as world-class speakers, government stakeholders, policymakers, law enforcement, civil defence, and private sector players to define the future of security in the Kingdom.

“The Intersec Saudi Arabia Conference is a think tank for regional and international security industry players, who will gain key leader’s security perspectives on Saudi Arabia’s Vision 2030,” added Nicholl. “These insights will enable all parties to better prepare to meet the Kingdom’s security needs for the next decade and more.”

Intersec Saudi Arabia is organised by Al Harithy Company for Exhibitions (ACE), Saudi Arabia’s leading event organiser, and is licensed by Messe Frankfurt Exhibition GmbH, one of the world’s largest exhibition organisers.

Building the future

In line with its ambition of serving as a key multidisciplinary consultancy firm to the wave of giga-projects in Saudi Arabia, AESG, a leading specialist engineering and advisory firm, announced it has successfully achieved the status of Saudi Civil Defense approved Fire and Life Safety (FLS) Consultants.

This follows two years of focused effort by the firm in the Kingdom of Saudi Arabia to establish itself as a fully licensed Saudi professional entity for engineering services, train and certify its FLS resources, engage with regulatory authorities, and demonstrate its alignment with the country’s Saudisation agenda.

As one of the few global consultancy firms to achieve this certification, AESG is positioned to guide construction projects in the Kingdom in implementing the highest international standards and industry best-practices.

The firm’s extensive presence and commitment to the Kingdom will grant the country’s developers access to a pool of highly qualified consultants, thereby enabling them to strictly adhere to the FLS requirements of the new Saudi Building Codes which were issued in 2018 and implemented in July 2021.

Commenting on the value of adhering to the stipulations of the FLS code, Saeed Al Abbar, CEO at AESG said: “Becoming a fully licensed Saudi engineering firm and Saudi Civil Defense approved FLS Consultant is a further step in our commitment and expansion to the Saudi market.

“AESG’s international experience throughout the Middle East, Asia, the UK and Europe, coupled with our deep local understanding of the Saudi market enable us to work closely and effectively with clients and local authorities to deliver the best outcomes.”

With the Saudi Civil Defense FLS approval, AESG’s consultants are working closely with the authority to ensure new and existing building designs and implementations comply with the Saudi Building Codes.

Al Abbar added: “Our efforts mean that developers of the giga-projects taking place in Saudi Arabia have easy access to qualified, locally based Fire and Life Safety experts. This fulfils a pressing need for these professionals and will ensure these ambitious projects can proceed at pace, and in-line with highest safety standards.”

Certified Safe

UL Solutions, a global leader in applied safety science, announced its collaboration with GCC Labs’ safety arm to advance fire safety in the Middle East. With this collaboration, GCC Labs became the exclusive partner laboratory of UL Solutions in Saudi Arabia and the United Arab Emirates. UL Solutions is now a strategic and exclusive partner providing fire-related certification services for GCC Labs.

Combining the safety science expertise, market access knowledge and the global resources that UL Solutions offers with the fire safety testing skill and competency of GCC Labs, the collaboration will advance the journey to product certification for the Middle East market while improving customer access to a local test solution. GCC Labs’ state-of-the-art fire testing labs offer broad capabilities that include fire resistance, containment testing, building inspections, building envelope testing and advisory services.

The strategic alliance will also include electrical services for switchgear, transformers and high-voltage and low-voltage cables, which will give the alliance customers a priority status in securing testing and certification services. 

Based in Dammam, Saudi Arabia, GCC Labs helps enable major manufacturing in the Gulf Cooperation Council (GCC) and the surrounding region by offering cost-effective and world-class testing and certification services to help ensure the highest levels of equipment safety, reliability and efficiency.

Hamid Syed, Vice President And General Manager of UL Solutions in the Middle East, said: “This strategic alliance represents each organisation’s strong commitment to providing customers with a wide range of fire safety services to meet necessary regional and global regulatory requirements.

“Working with GCC Labs, we are proud to apply our safety science expertise to help transform safety challenges into business opportunities, helping engineer a safer and more sustainable world. We look forward to helping manufacturers in the region achieve increased speed to market and the ability to demonstrate their commitment to fire safety to their customers.”

Saleh Al-Amri, Chief Executive Officer of GCC Labs, added: “We are delighted to partner with UL Solutions and help manufacturers in Saudi Arabia and the UAE, and their stakeholders, advance the reliability and fire safety of their products and systems in the Middle East. Working with UL Solutions, we look forward to providing testing solutions that lead to product certification, helping raise the overall building safety and fostering safe living and working environments in our region.” 

This article was originally published in the September edition of IFSJ. To read your FREE digital copy, click here.