Serco graduate programme highlights UAE women’s leadership development

Serco recognises International Women’s Day with graduate success

Serco has marked International Women’s Day by celebrating the graduation of Marwa Al Mansoori from its UAE-based Graduate Programme.

The milestone is part of Serco’s broader efforts to support gender diversity and develop national talent.

According to Serco, women now make up 50% of its executive leadership team, 33% of critical roles, and 35% of its divisional management team.

The company also reported that nearly half of new national hires are women.

Marwa Al Mansoori, who has completed the programme and now works as a Health and Safety Assurance Officer at Serco Middle East, described the experience as instrumental in developing her leadership skills and industry expertise.

Graduate reflects on programme experience

Marwa Al Mansoori said the programme provided valuable mentorship and exposure to real-world challenges: “This milestone is incredibly meaningful to me, not just as a personal achievement but as a reminder of how far I’ve come.”

She highlighted that graduating on International Women’s Day added significance to her success: “It represents growth, resilience, and the power of opportunity, reinforcing that women can thrive in any industry.”

She added that the programme allowed her to develop practical skills in safety, quality, and efficiency, preparing her for further responsibilities in the field.

International Women’s Day theme: ‘Accelerate Action’

Serco’s recognition of International Women’s Day aligns with this year’s theme of ‘Accelerate Action.’ Marwa Al Mansoori noted the increasing presence of women in leadership roles across the UAE.

She said: “Women in the UAE are driving change by stepping into leadership roles, excelling in diverse industries, and challenging outdated stereotypes.

“They are not waiting for permission—they are creating opportunities, innovating, and proving their capabilities in fields like engineering, aviation, and public services.”

She credited support from both the UAE government and private sector as key factors in accelerating progress for women in the workforce.

Serco’s approach to talent development

Serco stated that its Graduate Programme is part of its ongoing commitment to fostering an inclusive and diverse workforce.

The programme provides hands-on experience, mentoring, and opportunities for professional growth.

Marwa Al Mansoori encouraged other young women to seek out opportunities in their fields: “Believe in your abilities and don’t be afraid to step out of your comfort zone. Seek mentors, ask questions, and never stop learning.

“Your voice and contributions are valuable, and with determination, you can make a real impact.”

Serco graduate programme highlights UAE women’s leadership development: Summary

Serco has celebrated International Women’s Day by marking the graduation of Marwa Al Mansoori from its UAE-based Graduate Programme.

The company reported that 50% of its executive leadership team are women, while 33% hold critical roles, and 35% are in divisional management.

Nearly half of new national hires are women.

Marwa Al Mansoori, now a Health and Safety Assurance Officer at Serco Middle East, credited the programme with strengthening her leadership skills and professional development.

She said graduating on International Women’s Day underscored the importance of resilience and opportunity for women in the workforce.

She also noted the UAE’s progress in increasing women’s representation in leadership roles across industries.

Serco stated that its Graduate Programme is part of its commitment to supporting national talent and workplace diversity.

Fire & Gas Detection Technologies Inc. launch in the Middle East

2025 marks the official launch of FGD’s products in the Middle East with a newly opened branch office in the UAE to better serve key clients in the region and across the Middle East, Asia and Africa.

Fire & Gas Detection Technologies Inc. (FGD) tackles the daily challenges that affect productivity, safety and profitability by offering solutions that minimise false alarms. FGD specialises in flame detection equipment designed to enhance workplace safety in the event of accidents and process failures.

FGD’s key markets include oil and gas, energy transition (including BESS sites and hydrogen) and waste recycling and energy facilities. Since its establishment in 2017, FGD’s team of experienced engineers has developed a range of flame detectors, including the FlameSpec series.

Since 2019 and 2020, FGD has been supplying products to customers in the Americas and Europe, respectively.

Global expansion and new branch office in the UAE

The branch, offering customer service, technical and sales support, is poised to meet the growing demand for advanced fire and gas detection technologies. Iain Evans, who has been promoted to President of FGD Middle East, will lead a team to fulfil the needs of customers across the region.

Innovative flame detection technology

One of the company’s standout offerings is its advanced flame detection technology, which includes both IR3 and UV-IR detectors. These technologies are well known in the Middle East, but FGD has significantly improved response times and false alarm rejection.

These products were created by the same engineers responsible for developing the original IR3 and UV-IR technologies still in use today. FGD’s core goal is to meet the industry’s ongoing need for safer and more reliable detection systems.

False alarms remain the most frequent issue for users of IR3 and UV-IR technology and these advancements address that challenge head-on with some truly innovative solutions, including FlameSpec CO2L, FlameSpec Blade and FlameSpec StretcH2.

With these enhancements, FGD’s FlameSpec family of detectors provides a significant leap forward in flame detection technology.

These products serve both traditional oil and gas industries and the emerging energy transition sectors, offering specialised solutions for hydrogen flame detection, spark and arc monitoring and avoiding false alarms from hot CO2 exhausts.

Additionally, these detectors can pinpoint the exact location of flames within their field of view.

Integrating video and AI technology for enhanced safety

In addition to these improvements, FGD has integrated video technology into its detection systems. This offers operators an added layer of security and provides them with real-time visual confirmation of any fire alarms.

Typically, security cameras are installed in safe areas such as the perimeter, entry gates and doors, but they rarely cover hazardous areas due to restricted access. However, FGD’s HD detectors allow operators to view these high-risk areas and even employ AI to detect movement, such as people or objects.

Given the vast amount of data operators must process, these devices help reduce information overload, ensuring that quick, informed decisions can be made in the event of an alarm.

FDG expand reach by launching in the Middle East: Summary

Fire & Gas Detection Technologies Inc has announced that they will be launching their services in the Middle East. Since 2019 and 20202, FDG have supplied products in America and Europe.

Desu Systems announce Yifat Leder as new EMEA Marketing Manager

Yifat Leder has joined the Desu Systems team as an EMEA Marketing Manager. Leder, a media and communication professional who specialises in marketing communication, public relations and change communication, will lead marketing restructuring efforts across all departments.

As their EMEA Marketing Manager, she will ensure that Desu System’s products and services reach clients, whilst overseeing the development and implementation of new marketing and communication strategies, supporting the teams four product sales departments.

Yifat previously filled an educational role at the Media and Communication department of Erasmus University Rotterdam, as of January 2025 she joins Desu Systems BV as their Europe, Middle East and Africa (EMEA) Marketing Manager.

CEO of Desu Systems, Ronald Verkroost’s statement

Ronald Verkroost, CEO of Desu Systems, shared his enthusiasm: “As Desu Systems continues to grow and expand into new markets, we are thrilled to welcome Yifat to our managerial team.

“Our 2025 vision focuses on providing safer and more innovative solutions to our clients worldwide. Equally important is ensuring these advancements are effectively communicated.

“With her strategic mindset, creativity, and data-driven approach, I am confident Yifat will elevate our marketing efforts and further strengthen our brand in the global arena.” 

EMEA Marketing Manager, Desu Systems, Yifat Leder’s statement

Yifat Leder, EMEA Marketing Manager, expressed her excitement: “I’m delighted to join Desu Systems’ dynamic team and contribute to shaping the marketing strategies that will support the company across the 64 countries we serve.

“I’m particularly excited to be there to celebrate the company’s millstone of 20 years anniversary and our innovative technologies that are redefining safety standards in the market.

“I am honoured to contribute to these efforts and work with a team as passionate and forward-thinking as Desu Systems.” 

Yifat Leder joins Desu Systems as EMEA Marketing Manager: Summary

Desu Systems have announced that Yifat Leder will be joining their team as of January 2025, as a Marketing Manager for Europe, the Middle East and Africa (EMEA).

Light + Intelligent Building Middle East highlights advancements in lighting and building technologies

Light + Intelligent Building Middle East showcases global innovations

Light + Intelligent Building Middle East’s 18th edition was inaugurated on 14th January by H.E. Saeed Mohammed Al Tayer, MD & CEO of Dubai Electricity and Water Authority (DEWA).

The show runs from 14th to 16th January at the Dubai World Trade Centre and features over 440 exhibitors from 34 countries.

The theme this year is “Building Commonality Through Community, Creativity and Culture,” focusing on fostering regional and international collaboration.

THINKLIGHT and Smart Building Summit highlight key industry trends

The THINKLIGHT conference opened with a keynote by dpa Lighting Consultants on “The Evolution of Lighting Design in the Middle East: 25 Years of Shaping the Region’s Lighting Design Practice.”

Saudi Arabia was a key topic with a session titled “KSA as a Global Epicentre of Innovative Lighting,” discussing new projects and creative opportunities.

The Smart Building Summit began with an address by Azmi S. Aboulhoda, CEO of EMergy, and will cover topics such as smart building compliance, cybersecurity, and return on investment over three days.

Spotlight on women and future lighting designers

Day two of the InSpotLight stage will feature a panel discussion titled “A Brief Insight into Working as Lighting Designers in the region,” presented by ambassadors from the Women in Lighting project.

Other sessions will focus on outdoor smart lighting, IoT integration, and preparing the next generation of lighting designers.

Event supported by global organisations

The event includes six product sections: Technical Lighting, Electric Lamps and Components, Decorative Lighting, Architectural Lighting, Electrical Engineering, and Smart Home and Building Automation.

It also features pavilions from China, Hong Kong, and Germany and is supported by organisations such as the KNX, Illuminating Engineering Society (IES), and DALI Alliance.

Light + Intelligent Building Middle East showcases global innovations: Summary

The 18th edition of Light + Intelligent Building Middle East runs from 14-16 January at the Dubai World Trade Centre, with over 440 exhibitors from 34 countries. The event is co-located with Intersec, forming the MENA region’s largest trade fair for building services.

It includes conferences like THINKLIGHT and the Smart Building Summit, which focus on lighting design advancements, compliance, and smart building technologies.

Supported by international organisations, the event highlights products across six key sectors, hosting dedicated sessions and workshops aimed at fostering industry collaboration and innovation.

Advanced announce that they will be at Intersec Dubai 2025

Advanced has announced that they will be at Intersec Dubai, showcasing their latest releases in UL and EN fire safe technologies, including their Axis AX, Axis EN and MxPro 5 fire panels. The Middle East team will be at Stand F22, Hall 4 from Tuesday 14 January to Thursday 16 January 2025.

Intersec Dubai is now in its 26th edition, cementing the event as an opportunity for professionals in the safety, security and fire protection industries to come together. It is an ideal environment for networking with industry leaders, exploring new technologies and discussing how the latest solutions are tackling emerging threats and risks.

Sasi Kumar, Advanced’s General Manager for Fire Systems in the Middle East statement

Sasi Kumar, General Manager for Fire Systems in the Middle East, shares his excitement for the event: “We always look forward to Intersec Dubai, as it’s such a great opportunity to connect with our partners, customers, and peers across the region.

“We’re thrilled to showcase our latest fire safety technologies, including the Axis AX, Axis EN, and MxPro 5. These solutions are designed to meet the growing demands of the region’s infrastructure projects, including high-rise buildings and large-scale developments.” 

Advanced will be at Intersec Dubai 2025: Summary

Advanced announce that their Middle East team will be appearing at this years Intersec Dubai conference. Here, they will be connecting with customers, partners and peers across the region.

Advanced welcomes Fire Safety Specialist Shadi Elhag to the Middle East team

Shadi Elhag has joined the Advanced team as Business Development Manager for the Middle East. Shadi’s appointment marks Advanced’s commitment to fostering strong customer relationships and driving growth in this critical region.

Shadi Elhag’s background

Shadi brings a wealth of experience in fire safety and compliance, having previously held key roles in the industry. Most recently, he worked at UL Solutions, where he supported the adoption of UL safety standards across the Middle East.

Shadi also has an extensive background in technical sales and fire suppression systems, with a proven track record of fostering strong customer relationships and delivering results.

Based in Riyadh, Shadi will focus on building and nurturing relationships with end users, consultants, and system integrators.

His role will be pivotal in promoting Advanced’s fire detection and alarm solutions, including Axis AX and Axis EN, which are designed to meet the diverse needs of the Middle East market.

Business Development Manager for Advanced’s Middle East Team, Shadi Elhag’s statement

Shadi said: “I am thrilled to join Advanced, a company known for its exceptional product quality and innovative approach. My goal is to ensure we continue to deliver reliable fire safety solutions that enhance both protection and compliance for our customers.

“I’m looking forward to working with a talented team and contributing to Advanced’s mission of creating a safer future.”

Advanced’s General Manager for Fire Systems in the Middle East, Sasi Kumar’s statement

Sasi Kumar, Advanced’s General Manager for Fire Systems in the Middle East, welcomed the new addition, stating: “We are delighted to have Shadi on board. His extensive knowledge of fire safety systems and dedication to understanding customer needs will be invaluable as we continue to expand our presence in the Middle East.”

Shadi Elhag announced as Advanced’s Business Development Manager for the Middle East Team: Summary

Shadi Elhag is joining the Advanced team as Business Development Manager for the Middle East. With a focus on building relationships and a wealth of experience in fire safety and compliance, Shadi will offer his expertise to Advanced’s mission of creating a safer future.

SIBEC 2024 in Abu Dhabi highlights IoT advancements in fire safety

SIBEC 2024 event overview

The third edition of the SIBEC event, powered by SIBCA, was held in Abu Dhabi, UAE, from 13-15 November 2024.

According to SIBCA, the event focused on advancing fire and life safety solutions in the Gulf Cooperation Council (GCC) under the theme ‘Innovation That Keeps You Safe.’

The event addressed the role of the Internet of Things (IoT) in improving safety measures and showcased advancements in various sectors, including building management systems, audiovisual technology, heating, ventilation, air conditioning, lighting, and information and communication technologies.

Launch of the Trainovation Fire and Safety Training Academy

A highlight of the event was the announcement of the Trainovation Fire and Safety Training Academy.

This new Abu Dhabi-based facility is an approved NFPA Network training centre aimed at equipping fire and safety professionals with practical knowledge.

The academy will offer NFPA-approved courses covering topics such as fire protection, building safety, electrical hazards, and industrial safety.

Its establishment ensures practitioners in the region remain current with essential codes and standards.

Insights from SIBCA leadership

Ibrahim Lari, Chairman & CEO of SIBCA, expressed gratitude for the success of SIBEC 2024, highlighting the event’s importance: “More than just a conference, SIBEC provides attendees with an unparalleled chance to forge connections, pave the way for meaningful partnerships, and directly experience the latest high-quality products and services on the market, all in the interest of improving fire and life safety.”

He also emphasised the potential of SIBEC 2025, which is anticipated to feature additional partners, technologies, and training opportunities.

Participation from global partners

This year’s event featured over 30 official partners, including NFPA, UL Solutions, Johnson Controls, and Honeywell, among others.

Attendees engaged in talks, panel discussions, and hands-on workshops, exploring the latest technologies in fire and life safety.

SIBEC 2024 provided industry professionals with opportunities to interact with global leaders and gain insights into evolving fire and safety trends.

SIBEC 2024 in Abu Dhabi highlights IoT advancements in fire safety: Summary

The third edition of SIBEC, held from 13-15 November 2024 in Abu Dhabi, UAE, spotlighted innovations in fire and life safety with a focus on IoT technologies.

SIBCA announced the launch of the Trainovation Fire and Safety Training Academy, an NFPA-approved facility offering courses on fire protection and safety standards.

The event featured over 30 global partners and provided attendees with access to discussions, workshops, and cutting-edge technologies in the sector.

SIBEC 2025 is expected to expand on this success with more collaborations and training opportunities.

Du collaborates with Hassantuk to upgrade UAE fire safety infrastructure

Major fire safety upgrade announced at GITEX 2024

Du, the telecom and digital services provider, has announced a major upgrade to the UAE’s fire safety infrastructure.

In collaboration with Hassantuk, an offering by Core42, du revealed plans to integrate 21 new technology features into the Hassantuk system, aiming to enhance public safety and fire prevention across the nation.

The initiative was unveiled at GITEX 2024, under the theme “Global collaboration to forge the future AI economy”.

The enhancements include 13 hardware features, such as interactive touchscreens and AI-powered cameras, along with eight advanced application functionalities.

These upgrades aim to bolster fire safety and support the UAE’s adoption of smart city technologies.

Collaboration brings together AI and IoT for public safety

Jasim Al Awadi, Chief ICT Officer at du, said: “We are at the brink of a technological revolution in the way fire safety measures are implemented in the UAE.

“Our collaboration with Hassantuk represents a pivotal step forward in our journey to create a safer, smarter society.”

Yousef Al Harmoodi, Chief Business Development Officer, Core42, added: “The integration of du’s advanced technology into Hassantuk’s framework marks a significant step in strengthening public safety across the UAE.”

Both companies highlighted that this collaboration would help set new standards in emergency response protocols through the use of AI and IoT.

Roadmap focuses on continuous innovation

The partnership between du and Hassantuk is a long-term commitment aimed at continuously improving public safety measures in the UAE.

The project’s roadmap outlines plans for incorporating advanced hardware and software features, such as dynamic evacuation planning and contactless registration, designed to improve the speed and efficiency of emergency responses.

The collaboration will also explore future technologies to further automate response protocols, with a focus on predictive fire risk assessments.

These developments are expected to ensure the UAE remains at the forefront of fire safety technology.

Enhanced user experience through improved mobile applications

In addition to infrastructure upgrades, the project will introduce an improved mobile application interface to enhance user engagement in fire safety practices.

The updated app will provide the public with easier access to safety information and enable greater participation in fire safety measures.

This feature aims to raise public awareness and encourage greater community involvement in fire safety, contributing to a safer environment throughout the UAE.

Du collaborates with Hassantuk to upgrade UAE fire safety infrastructure: Summary

Du has announced plans to enhance the UAE’s fire safety infrastructure through a collaboration with Hassantuk, as part of an initiative launched at GITEX 2024.

The project will integrate 21 advanced technology features, combining hardware like AI-powered cameras with sophisticated software aimed at improving emergency response protocols.

According to du’s Chief ICT Officer, Jasim Al Awadi, this initiative represents a key advancement in creating a safer, smarter society.

Core42’s Chief Business Development Officer, Yousef Al Harmoodi, highlighted the integration of AI and IoT as central to strengthening public safety across the UAE.

The partnership also includes improvements to the Hassantuk mobile application to increase public engagement in fire safety practices.

Serco unveils +impact to deliver sustainable and user-centric consultancy services

Serco launches new international advisory firm

As reported by Serco, the company has launched a new advisory business called +impact, which will provide practical, sustainable, and user-centric consultancy services.

The launch reflects Serco’s commitment to offering advice only in areas where it has operational expertise.

The services offered by +impact will range from the initial stages of a project to implementation and operations.

The company aims to deliver real-world solutions by combining Serco’s operational experience with cutting-edge technology and global insights.

+impact led by Serco Middle East CEO

Phil Malem, who currently serves as CEO of Serco Middle East, will lead +impact while continuing in his current role.

Malem played a key role in the rapid growth of Serco’s Middle East advisory unit, which was launched last year.

Serco’s advisory business has been involved in several key initiatives, including Vision 2030 and local government giga-projects.

The advisory unit has also expanded its sustainability capabilities through the acquisition of Climatize, an engineering company known for its environmental services.

Commitment to practical solutions based on experience

Phil Malem, CEO of +impact, explained the approach of the new advisory business.

He said: “For decades, Serco has brought together the right people, the right technology and the right partners to deliver solutions to some of the world’s most urgent and critical challenges.”

Malem emphasised that the expertise +impact offers comes from Serco’s own experience in delivering and managing services on a large scale.

He further stated: “It was a logical next step for us to bring this deep international experience together with world-class advisory services.”

Serco’s global CEO on the future of +impact

Mark Irwin, Group CEO of Serco, also shared his thoughts on the launch of +impact.

He said: “We are proud to bring this transformational offering to our partnership with government customers as well as businesses delivering essential services to citizens and residents.”

Irwin highlighted how +impact aims to provide innovative but practical solutions that will assist governments and businesses in addressing the challenges they face today.

Serco unveils +impact to deliver sustainable and user-centric consultancy services: Summary

Serco has announced the launch of +impact, a new advisory business that will offer practical, sustainable, and user-centric solutions.

The business is led by Phil Malem, CEO of Serco Middle East, and will draw on Serco’s operational expertise and global insights.

Malem will expand the business internationally, building on the success of Serco’s Middle East advisory services.

The new business will support projects from their early stages through to full implementation, with a focus on delivering real-world solutions.

Serco’s Group CEO, Mark Irwin, highlighted the aim of +impact to deliver innovative and practical services for government and business customers alike.

“Your summer is safe” campaign launched by Abu Dhabi Civil Defence Authority

Community awareness campaign to ensure summer safety in Abu Dhabi

The Abu Dhabi Civil Defence Authority has initiated the “Don’t Compromise: Your Summer is Safe” campaign, as reported by Abu Dhabi Media Office.

This campaign is part of the annual community awareness programme aimed at enhancing public safety during the summer season.

The campaign’s primary focus is to educate the Abu Dhabi community on preventive measures to mitigate risks such as fires and accidents.

It includes workshops, seminars, and social media content designed to train families and community members on how to respond effectively in emergencies.

Workshops and seminars for emergency preparedness

As part of the campaign, a series of workshops and seminars are being conducted.

These sessions are designed to train community members on the best practices for emergency response and prevention.

The goal is to equip individuals with the knowledge and skills necessary to protect themselves and others during critical situations.

The educational content shared through these sessions covers a range of preventive measures, aiming to reduce the occurrence of accidents and enhance overall public safety in Abu Dhabi.

Raising awareness through social media

The campaign also leverages social media platforms to spread awareness.

Educational posts and videos introduce preventive measures that can be easily implemented to safeguard personal and public safety.

These online resources are intended to reach a broad audience, ensuring that safety information is accessible to everyone in the community.

The campaign encourages proactive engagement in safety practices, contributing to the welfare of the entire Abu Dhabi community.

Collaboration with public and private sectors

The Abu Dhabi Civil Defence Authority highlights the importance of collaboration with both public and private sector partners.

This joint effort aims to enhance public safety and promote preventive measures against accidents and emergencies.

By working together, these sectors support the Authority’s goal of protecting homes, properties, and lives across Abu Dhabi.

The collaborative approach ensures a comprehensive strategy to maintain and improve safety standards within the community.