Advancing innovation and collaboration in fire safety: What to look out for at Intersec 2025

From live demonstrations to cutting-edge conferences, Intersec 2025 brings the fire and rescue sector together to advance safety standards

As Intersec marks its 26th edition, the exhibition is set to return to the Dubai World Trade Centre (DWTC) from 14-16 January 2025, under the theme “The world’s premier event mapping the future in safety, security, and fire protection.”

Building on its legacy of excellence, Intersec 2025 promises to be a pivotal event for fire safety professionals, showcasing cutting-edge technologies, live demonstrations and dynamic networking opportunities tailored to the fire and rescue community.

Under the patronage of His Highness Sheikh Mansoor Bin Mohammed bin Rashid Al Maktoum, Intersec 2025 will bring together over 1,200 exhibitors from 60 countries, including a dedicated Fire & Rescue segment spanning seven halls.

This year, the event will highlight advanced fire protection, prevention and response solutions, further cementing its reputation as the premier platform for innovation in the fire industry.

Following a highly successful 2024 edition, the 2025 exhibition will occupy 14 halls to accommodate increasing exhibitor numbers, with significant representation across five key sectors, new features and an expanded floor plan will enhance the experience for buyers, sellers and decision-makers within the fire protection, safety and security industries, providing a dynamic platform for showcasing cutting-edge technologies and solutions.

With its vast exhibitor base and growing international attendance, Intersec 2025 remains an essential platform for networking, collaboration and pioneering innovations that drive the future of security and safety worldwide.

Expanding Horizons in Fire & Rescue

The Fire & Rescue sector remains one of Intersec’s fastest-growing pillars, offering a comprehensive hub for the latest products, services and innovations shaping the industry.

With over 400 exhibitors dedicated to fire safety, this segment will showcase advanced fire detection systems, firefighting equipment, innovative rescue technologies and emergency response solutions designed to mitigate risks, enhance capabilities and safeguard critical infrastructure.

Leading companies in the sector include NAFFCO, a founding partner of Intersec renowned for its wide-ranging firefighting and fire protection systems, as well as global brands such as Baldwin Boxall from the UK, HD Fire from India, Corodex from the UAE, Inim from Italy and Pentair from the UAE.

Chubb Fire & Security from UK, Grand Pumps from USA, Victoria Fire from Romania, Milwaukee tool from USA and Portwest from Ireland add fresh perspectives with their cutting-edge technologies, including intelligent fire detection systems, smoke management solutions, fire alarm panels, sprinklers and flame detection technologies.

Together, these exhibitors will present a diverse display of innovations driving growth in the fire and rescue market, making Intersec 2025 the ideal platform to explore advancements that redefine safety standards and address the evolving demands of the Middle East and global markets.

Global Representation and Networking

Intersec 2025 offers a unique platform for connecting with global leaders, innovators and decision-makers in the fire safety sector, creating the ultimate destination for discovering the latest trends and fostering partnerships.

Exhibitors will showcase transformative technologies such as advanced fire suppression systems, smart sensors for early detection and environmentally sustainable firefighting solutions.

These offerings reflect the industry’s commitment to innovation, efficiency and sustainability, aligning with the event’s focus on shaping the future of fire safety.

Live Demonstrations and Engaging Activations

Intersec 2025’s bustling exhibition floor will feature live demonstrations that immerse attendees in the practical applications of cutting-edge fire technologies.

Among the standout events is The Safety Walk, a unique fusion of functionality and fashion aimed at spotlighting personal protective equipment (PPE).

Combining a traditional safety walk with elements of a fashion show, models will showcase a variety of PPE, from safety itsuits and helmets to gloves and high-visibility vests, demonstrating their practicality and stylish design.

Attendees can also participate in interactive sessions to try on gear, ask questions and learn about proper usage, fostering a safety-conscious culture across industries.

For startups, the Intersec Startup Arena powered by Ignyte offers an invaluable platform to introduce disruptive solutions to top-level investors and business leaders.

With 20-minute presentations on the Innovation Stage, startups will outline their novel approaches to security challenges and generate interest in their ventures.

Backed by the Dubai Digital Economy Strategy through the Ignyte platform, this initiative connects startups with angel investors, mentors and government partners, empowering them to scale rapidly and reshape the safety and security industries.

Intersec 2025 will also feature a dedicated outdoor display area, with displays including Bronto Skylift, SANY’s Water Tower Fire Truck, aircraft rescue and firefighting vehicles from NAFFCO and the ExtremV multi-purpose all terrain vehicle from Stengg.

Fire & Rescue Conference: A Knowledge-Sharing Platform

The Conferences and Workshops at Intersec have long been a cornerstone of the exhibition and for 2025 attendees can expect an expanded program with even more sessions, expert speakers and interactive workshops, all CPD-certified to support continuing professional development.

These events provide a vital platform for industry professionals to deepen their knowledge, earn CPD points, engage in thought-provoking discussions and collaborate on the latest trends and innovations in safety and security.

With a diverse range of topics and interactive formats, the CPD-certified knowledge sharing conferences at Intersec 2025 will play a pivotal role in shaping the future of the industry.

The Fire & Rescue Conference, hosted by Dubai Civil Defence, will run from 14 to 16 January during Intersec, bringing together global leaders in fire safety and emergency services.

This year’s theme, “Innovating for Resilience in Fire Safety,” underscores the importance of integrating technology, collaboration and policy to address evolving fire safety challenges.

Tailored to reflect the UAE’s unique market dynamics, the conference offers participants an opportunity to explore key trends, regulations and innovations that are shaping the fire protection and safety landscape worldwide.

Over three days, attendees will benefit from a robust program featuring over 45 distinguished speakers, 82% of whom are new to the stage.

Key speakers include Lt. Col. Dr. Essa Ahmed Al Mutawa, Chief AI Officer at Dubai Civil Defence; Captain Matthew Quinn and Lt.

John Cassidy from the New York City Fire Department; Datu Khirudin Drahman, Deputy Fire Commissioner of Malaysia; and Susan Lamont, Fire Group Leader for the Middle East at Arup.

Their expertise will provide invaluable insights on topics such as AI-driven fire prediction, the fire hazards of lithium-ion battery fires in smart cities and the impacts of climate change on fire behaviour.

The Fire & Rescue Conference is more than just a gathering; it is a catalyst for advancing the global fire safety sector.

With representation from new countries like the USA and Malaysia and strong participation from UAE civil defence authorities, the conference will foster cross-border collaboration and knowledge-sharing.

By offering CPD-certified sessions and workshops, it empowers professionals to stay ahead of industry developments and contribute meaningfully to creating safer, smarter and more resilient communities worldwide.

In addition to the Fire & Rescue Conference, Intersec 2025 offers a robust lineup of specialised conferences and workshops.

The Intersec Policing Conference (15-16 January) will explore global policing advancements, focusing on intelligent systems, strategic insights and community safety in urban settings.

The Security Leaders’ Summit (14-15 January) gathers thought leaders to discuss innovative strategies shaping global security, while the Safety & Health Conference, supported by IOSH and NEBOSH, delves into workplace safety trends and well-being initiatives.

On 16 January, the SIRA Forum provides a platform for commercial security experts to share insights on smart solutions and sustainability.

The Thought Leadership Pavilion will run across three days, offering insights into access control and smart lock innovations.

Meanwhile, the CISO Business Briefing (14 January) will focus on actionable strategies to tackle evolving cybersecurity threats.

Together, these events highlight Intersec’s commitment to advancing expertise across security and safety sectors.

Celebrating Excellence at the Intersec Awards

The Intersec Awards Gala Dinner, taking place on 15 January 2025, at the Ritz Carlton DIFC Hotel, will celebrate outstanding achievements across the fire, safety and security industries.

The Intersec Awards will feature 15 diverse categories, offering unparalleled opportunities to showcase achievements across fire safety, security and cybersecurity.

New for 2025 are categories such as Consulting Leadership in Fire Safety, Security, or Cybersecurity, CISO of the Year and Excellence in Testing, Evaluation and Certification, which reflect the evolving needs and innovations shaping the industry.

The fire sector remains strongly represented with awards such as the Excellence in Fire Safety Award, recognising exceptional products or services that significantly enhance fire prevention, detection, suppression, or mitigation efforts.

The Outstanding Safety Solutions Award will honour innovations that prioritise individual safety, promoting well-being and minimising risks across various environments.

Additionally, the Fire Safety Excellence Project – Middle East & Africa will celebrate transformative projects within the region that demonstrate significant innovation in planning, implementing and enhancing fire safety measures, positively impacting communities.

The Excellence in Testing, Evaluation and Certification Award will highlight organizations whose rigorous testing, safety evaluations, compliance inspections and certifications contribute to advancing fire safety and security standards globally.

The Intersec Awards attracted a total of 1,412 entries across all 15 categories, from regional and international companies.

The finalists in each category have been announced and can be seen on the Intersec website.

Shaping the Future of Fire Safety

Intersec 2025 is more than an exhibition—it is a movement driving progress and innovation across the fire safety sector.

With its blend of world-class exhibitors, live activations and thought-provoking conferences, the event will continue to shape the industry’s trajectory, reinforcing its importance as a cornerstone of safety and security in the Middle East and beyond.

For more information about Intersec 2025, please visit https://intersec.ae.messefrankfurt.com/dubai/en.html

IFSJ: your strategic partner at Intersec 2025

As the Official Strategic Media Partner for Intersec 2025, International Fire and Safety Journal (IFSJ) is proud to support this premier event and connect fire and safety professionals worldwide.

This edition of IFSJ has been specially crafted for Intersec and will be distributed on-site to ensure maximum reach and engagement with attendees and exhibitors.

Whether you’re showcasing your latest innovations or exploring the event as a visitor, IFSJ offers unparalleled opportunities to elevate your brand.

Don’t hesitate to get in touch during the show to discuss how IFSJ can help maximise your visibility, from exclusive editorial coverage to targeted digital campaigns.

This article was originally published in the January 2025 issue of International Fire & Safety Journal – to read your FREE digital copy, click here.

Building safety for the modern world

Vice President Beth Tubbs and Regional Director Mohamed Amer highlight ICC’s role in advancing building resilience, fire safety and sustainable practices in the MENA region

Having recently taken its first step onto the global stage at the International Fire Operations Conference (IFOC) in Riyadh, Saudi Arabia, the International Code Council (ICC) is bringing a mission of comprehensive building safety and resilience.

In this interview, Beth Tubbs, ICC’s Vice President of Codes Development and Mohamed Amer, Regional Director of Operations at ICC MENA, outline ICC’s role in advancing fire safety through an integrated approach to building codes and standards. Together they provide insight into the organisation’s work in the Middle East, where ICC’s solutions are increasingly relevant in an interconnected, fast-evolving world.

Could you introduce yourself and explain your role at the International Code Council?

Beth: I am Beth Tubbs, Fire Protection Engineer, past president of the Society of Fire Protection engineers and registered professional fire protection engineer in California and Massachusetts, USA.  I am currently serving as the Vice President of Codes at the ICC.  I have been heavily involved in the code development process associated with the International Codes and associated legacy codes along with the development of the ICC Performance Code since the late 1990s. 

As Vice President I focus on the facilitation and implementation of the code development process for ICC.  I, along with the code development team, work to ensure the successful development of a new set of the I-Codes every three years. In addition to code development, we develop commentary and work with many activities both internally and externally to ICC to help make the codes as technically up to date as possible.

Amer: I am Mohamed Amer, the Regional Director of Operations for the MENA region at the International Code Council (ICC). I lead ICC’s Dubai office, where I provide essential support to organisations involved in building safety across the region, working closely with a wide range of stakeholders, including authorities having jurisdiction (AHJs), consultants, manufacturers, architects and more.

With over 15 years of experience in the oil and gas, project management and TIC industries, I am responsible for spearheading ICC’s operations and business development in the MENA region. I collaborate with both existing and new partners to deploy ICC’s service lines and introduce innovative business offerings, ensuring we meet the region’s evolving needs for building safety and code compliance.

For readers unfamiliar with ICC, what is the primary mission of the organisation and what services does it provide?

Amer: The International Code Council is a member-focused organisation with a network of over 64,000 members. Recognised industry wide as leading global source of building safety codes and standard, it also provides a range of additional services known as our ‘Family of Solutions’. These offerings include testing, inspection, product certification, training and credentialing, accreditation and consulting services.

Why is ICC’s participation in the International Fire Operations Conference in Riyadh a significant step for the organisation?

Amer: As a first-time participant in this strategic event, we found ourselves with a moral responsibility to advance and tackle fire safety challenges in the region. This event was helpful for ICC to engage directly with key stakeholders, including authorities having jurisdiction (AHJs), industry professionals, building safety stakeholders in general and in the fire safety domain in specific for enhanced collaboration. By showcasing its expertise in developing building safety codes and standards, including fire safety, ICC further strengthens its leadership position in the region.

Additionally, the conference provided an opportunity for ICC to expand its network, forming strategic partnerships that can lead to collaborative efforts in shaping local fire safety regulations. With Saudi Arabia’s rapid growth and focus on innovation in construction, ICC’s presence at the conference also highlighted its role in promoting safety and resilience through its broad range of services, ranging from certification and training to consulting.

This participation not only allowed ICC to address regional fire safety challenges but also provided valuable insight into the evolving market, ensuring that its solutions remain relevant and tailored to local needs.

How would you describe ICC’s current work in the Middle East and what priorities is it addressing in the region?

Amer: The ICC MENA office was established to serve as a regional hub for building safety expertise, supporting local stakeholders and partners in the rapidly evolving building safety landscape. Initially focused on customising the I-Codes for the region, the office aimed to position the ICC as a trusted resource offering tailored solutions.

Over the past five years, under my leadership, ICC MENA has expanded its influence through strategic partnerships, workshops, media content and trade show participation, establishing ICC as a leading voice and preferred trusted advisor in building safety. The office has enhanced Testing, Inspection and Certification (TIC) solutions for new building technologies, such as 3D concrete printing and offsite construction, by working closely with Authorities Having Jurisdiction (AHJs).

Aligning with regional goals of sustainable construction and digital transformation, ICC’s efforts focus on promoting resilient and innovative building practices through appropriate codes, standards and assessments.

Can you outline the concept of a “holistic and coordinated approach to building safety” that you were discussing at the IFOC?

Beth: The concept of a holistic and coordinated approach to building safety is focused upon having a strong ecosystem that is made up of various components that work together as a system.  This begins with model codes (regulations) and associated standards but those do not create safe buildings on their own. 

To be successful, various other elements must be available and in place to support the successful implementation.  This includes enacting legislation, a compliance (enforcement) infrastructure, proper qualifications of those involved, product testing, inspection and certification programs and a proper accreditation framework for such things as laboratories and manufacturing processes.

What are some key global building safety challenges that ICC aims to address with its codes and standards?

Beth: The core building safety challenges in today’s world include quickly developing and evolving technologies such as energy storage systems, the popular use of lithium ion fuelled devices and equipment, combustibility of building products, changing risk profiles in the places we live and work, threats to the built environment from more numerous wildland fires and climate change impacts such as hurricanes.  These challenges are even greater for existing buildings.

Have recent technological or environmental changes impacted fire safety and ICC’s regulatory focus?

Beth: We are seeing rapid changes in a variety of areas including technological changes and societal expectations which are difficult to keep up within real time.  Currently the big issues related to technology involve how we integrate and coexist with photovoltaics, energy storage systems and the increasing use of lithium ion and similar battery technologies which pose different fire safety risks than in the past. 

In addition, we are seeing more plastics in construction products and systems and the contents of our buildings.  These hazards can be addressed, but we must be aware that the risk profile is changing.  Additionally, there is a growing demand for sustainability, energy efficiency and the need for affordable housing.  These demands are often placing pressure on the fundamentals of fire safety as such features and characteristics often conflict with these goals.

In your view, what are the critical factors for building resilient and safe structures, especially in rapidly developing regions?

Beth: A baseline of safety needs to be established with building and fire regulations.  Once the regulations are established methods to ensure compliance need to be in place and supported by the ability to demonstrate that the construction and associated products meet the requirements of the regulations and are installed as specified in the design and as approved by the authorities. 

Finally, how does ICC envision the future of international cooperation in building safety and what role will it play in shaping this future?

Amer: There is so much construction happening in GCC and an immense demand for innovative solutions, best practice knowledge and leveraging tools that have proven successful in other parts of the world. We plan to deepen our engagement in key markets, including Saudi Arabia, Oman and the UAE, where there’s significant interest in our solutions, while at the same time continuing to engage with AHJs and stakeholders in other markets throughout the region to respond to identified and articulated needs with tailored solutions and propagate our success stories.

While we see considerable opportunity to expand our TIC business and enhance regulatory support, we view ourselves as trusted advisors – listening to the needs that our partners communicate to us and striving to provide customised service offerings that meet those needs and the growing needs of the region. We’re also committed to staying ahead of emerging issues such as climate change, fire safety and digital transformation, ensuring that our expertise continues to drive the future of building safety in the MENA region. 

About the International Code Council

The International Code Council is a global source of model codes and standards and building safety solutions. The I-Codes, standards and solutions are used to ensure safe, affordable and sustainable communities and buildings worldwide. More information about ICC MENA: www.iccsafe.org/mena

This article was originally published in the January 2025 issue of International Fire & Safety Journal – to read your FREE digital copy, click here.

Intersec 2025 to showcase global safety and security innovations in Dubai

Intersec 2025: Event details and key highlights

The 26th edition of Intersec, a major event focusing on security, safety, and fire protection, begins tomorrow (14th January 2025) at the Dubai World Trade Centre (DWTC).

The event, held under the patronage of His Highness Sheikh Mansoor Bin Mohammed bin Rashid Al Maktoum, is expected to be the largest in its history.

According to Intersec organisers, the event will feature 1,200 exhibitors from 61 countries and expects over 52,000 visitors from 140 countries.

Intersec 2025 will operate under the theme ‘Mapping the Future of Security, Safety, and Fire Protection’.

The event will present the latest technologies and solutions across five main sectors: Commercial & Perimeter Security, Fire & Rescue, Safety & Health, Cyber Security, and Homeland Security & Policing.

New features at Intersec 2025

This year, several new features have been introduced to enhance the event experience.

The inaugural Intersec Policing Conference will bring together over 50 international experts to discuss law enforcement and public safety practices.

Additionally, the CISO Business Briefing will provide a platform for Chief Information Security Officers to explore emerging cybersecurity trends.

The Intersec Startup Arena, hosted with Ignyte, will spotlight innovative solutions from startups to industry leaders and investors.

Conference programmes and industry insights

Intersec 2025 will host several key conferences aimed at addressing challenges and opportunities in safety and security.

The Security Leaders’ Summit, supported by Kearney, will focus on sustainable security practices and the intersection of technology with geopolitical risks.

Other conference highlights include the Safety and Health Conference, curated by global safety organisations, and the Fire and Rescue Conference, led by the National Fire Protection Association.

These conferences will cover topics such as fire prediction using AI and compliance with fire safety codes.

Live features and awards

Live demonstrations and awards will be integral parts of the event.

The Safety Walk will feature industrial safety gear presentations, while the Innovation Stage will showcase advancements in cybersecurity.

The Security Professionalism & Excellence Awards (SPEA) will take place on 14 January, followed by the prestigious Intersec Awards on 15 January.

IFSJ at Intersec 2025

IFSJ is proud to once again serve as the Official Strategic Media Partner for Intersec. Visit us at stand 2-H38; we look forward to connecting with you at the show.

Intersec 2025 to showcase global safety and security innovations in Dubai: Summary

Intersec 2025, opening on 14 January at the Dubai World Trade Centre, is set to be the largest edition of the event.

With 1,200 exhibitors and over 52,000 visitors expected, it will feature cutting-edge technologies across five main sectors.

The event introduces new forums, including the Intersec Policing Conference and the CISO Business Briefing, alongside its flagship conference programmes.

Dynamic live features and industry awards will also be part of the three-day event, which ends on 16 January.

Dubai establishes new resilience centre to enhance crisis management

Dubai’s resilience centre enhances preparedness for emergencies and crises

As reported by the Government of Dubai Media Office, His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, has issued Decree No. (48) of 2024.

This decree establishes the Dubai Resilience Centre, aimed at enhancing Dubai’s ability to manage risks, emergencies, and disasters effectively.

Operating under Dubai’s Supreme Committee of Crisis and Disaster Management, the Centre has been granted legal authority to implement necessary actions.

It aims to ensure Dubai remains one of the world’s most agile cities in addressing crises and recovering rapidly.

The Centre will coordinate joint efforts to mitigate risks and manage any emergencies.

Core responsibilities of the Dubai resilience centre

The Decree outlines key responsibilities for the Dubai Resilience Centre.

These include preparing and developing the emirate’s resilience plan, policies, and strategic frameworks in coordination with relevant authorities and submitting them for approval by The Executive Council of Dubai.

The Centre will also monitor the implementation of approved plans and programmes, assess performance indicators, and report findings to the Supreme Committee.

It will manage a central operations platform linked to Dubai’s authorities for crisis management.

In addition, the Centre will establish partnerships with local, regional, and international entities.

It will collect and analyse data to support scenario planning and recommend initiatives to enhance public awareness of crisis preparedness.

Enhancing preparedness through simulations and studies

To strengthen Dubai’s readiness for potential crises, the Centre will develop scenario-based exercises and simulations.

These activities will help evaluate and enhance preparedness and will be documented for review by the Supreme Committee.

The Centre will also study and forecast potential threats and propose strategies to mitigate risks.

Outcomes and lessons learned will be incorporated into future resilience planning.

Decree enforces cooperation with Dubai resilience centre

The executive structure of the Centre will be led by an Executive Director, appointed by the Chairman of The Executive Council of Dubai.

The Director’s responsibilities include aligning the Centre’s strategic plans with Dubai’s goals, setting performance targets, and coordinating with authorities to implement improvement plans.

The Decree mandates all government and non-government entities in Dubai to cooperate fully with the Centre by providing required data, documents, and studies.

Decisions to implement the Decree’s provisions will be issued by the Chairman of the Supreme Committee of Crisis and Disaster Management.

Any conflicting legislation will be annulled.

Dubai’s resilience centre enhances preparedness for emergencies and crises: Summary

The Dubai Resilience Centre, established under Decree No. (48) of 2024, aims to bolster Dubai’s crisis management capabilities.

It will develop resilience plans, coordinate efforts, and manage a central operations platform.

The Centre will conduct studies, establish partnerships, and develop simulations to enhance preparedness.

Led by an Executive Director, it will work closely with government and non-government entities.

All relevant bodies are required to cooperate to ensure the Centre fulfils its mandate.

UAE highlights sustainable security at intersec 2025

Sustainable security in urban planning

Sustainable security design is becoming a cornerstone of urban development in the UAE.

The approach integrates advanced technologies, environmental considerations, and aesthetic design, aligning with the nation’s ambitious sustainability goals.

This will be a central theme at the Security Leaders’ Summit, part of Intersec 2025, held at the Dubai World Trade Centre from 14-16 January.

Simon Whitehouse, Director of Security Consultancy at SGW – Powered by AESG, explained the concept’s significance: “Sustainable security design goes beyond asset protection. It integrates security measures with the architectural and environmental elements of a project, creating spaces that are secure yet aligned with sustainability objectives.”

Security regulations and innovations in the UAE

The UAE has set global benchmarks in sustainable security practices by adhering to standards such as the Security Industry Regulations Agency (SIRA) and MCC regulations.

These frameworks encourage the use of energy-efficient technologies, including IP cameras with Wide Dynamic Range (WDR) and smart energy systems.

Whitehouse highlighted the success of Masdar City in Abu Dhabi: “The use of solar-powered CCTV cameras and smart access control systems contributes to both security and the overall sustainability goals of the development.”

Exploring global security threats

Intersec 2025 will also examine the shifting landscape of global security threats.

Kearney, the Strategic Intelligence Partner, will host a keynote session titled ‘The Evolution of Security Threats’.

The session, led by Rudolph Lohmeyer, Senior Partner at Kearney, will delve into historical and emerging security challenges.

Grant Tuchten, Portfolio Director at Messe Frankfurt Middle East, commented on the summit’s goals: “Our goal with the Security Leaders’ Summit at Intersec 2025 is to foster meaningful discussions that redefine industry standards and inspire new strategies.”

Transformative technologies and industry leaders

The Commercial & Perimeter Security section will highlight advanced technologies enhancing business and property safety.

This includes AI innovations for smart cities from Johnson Controls and PwC, as well as green security technologies from Dell and Intel. Bosch and Hikvision will showcase data-driven solutions, while IP-based surveillance systems from Avigilon and Uniview will also be featured.

Other exhibitors include Hanwha Vision and Axis, presenting Wide Dynamic Range cameras, and HID, Salto, and Honeywell, offering advanced access control systems.

UAE highlights sustainable security at Intersec 2025: Summary

Intersec 2025, hosted under the patronage of His Highness Sheikh Mansoor Bin Mohammed bin Rashid Al Maktoum, will spotlight sustainable security design as a key urban planning element in the UAE.

The Security Leaders’ Summit will address integrating technology with environmental and architectural goals.

Regulations like SIRA have guided the UAE’s adoption of energy-efficient security technologies.

Kearney will provide insights on global security threats, while exhibitors will present cutting-edge innovations in perimeter security and surveillance systems.

The event expects over 1,200 exhibitors and 42,000 trade visitors from 60 nations.

IFSJ is the Official Strategic Media Partner for Intersec 2025. Register for your ticket here.

North Fire appoints Terry Johnson to oversee firefighting vehicle projects in the Middle East

Terry Johnson brings decades of firefighting experience to North Fire

Yorkshire-based North Fire has announced the appointment of Terry Johnson as head of its MENA region, where he will lead the firm’s firefighting vehicle projects in the Middle East.

Johnson’s career began in 1978 with Oxfordshire Fire and Rescue Service.

In 1989, he took a training role with the United Nations Industrial Development Organization.

Later, he served as a senior fire service advisor with Dubai Civil Defense for 12 years.

North Fire’s managing director, Oliver North, stated: “Terry brings a level of experience and local understanding for the MENA region which I genuinely think is unparalleled in the sector.”

New vehicle concept in development for MENA region

North Fire recently revealed its new rapid intervention vehicle (RIV) from its UK headquarters as part of a fire service contract.

Further contracts in the RIV space are anticipated in the coming months.

The company has also begun developing a new firefighting vehicle concept tailored to the demands of the MENA region.

This vehicle is scheduled for launch in Autumn 2025.

Johnson will work closely with North Fire’s engineering and production teams on this project.

Johnson’s vision for firefighting vehicles in the Middle East

Commenting on his appointment, Johnson said: “Throughout my career, I’ve been obsessed with ensuring the firefighter is equipped with the most relevant and effective vehicles and equipment possible, to aid their ability to save life more efficiently.”

He added: “I’m excited to have the opportunity to influence the raising of the bar of firefighting vehicle technology, specific to the region I know so well.”

Reaffirming commitment to the region

Johnson emphasised his ongoing dedication to the MENA region, stating: “I would like to clarify that I will not be leaving the region.

“As the current Regional President of the Institution of Fire Engineers (IFE), I will dedicate my efforts to enhancing our focus on the broader region.”

He added: “My priorities include increasing membership and raising awareness of the benefits available to all fire and related entities.

“Additionally, I will concentrate on supporting emergency response initiatives and addressing associated challenges, particularly on sharing best practices and promoting integrity within the field.”

IFSJ Leaders in Fire and Safety Conference

Johnson will return as chair of the IFSJ Leaders in Fire and Safety Conference on 8 May 2025 at the Grosvenor House Hotel in Dubai Marina.

The one-day event will bring together senior leaders, technical specialists, and policy advisers to discuss fire safety and emergency response improvements – register your interest in attending here: https://ifsjleadersinfireandsafety.com/registration-2025/.

North Fire appoints Terry Johnson to oversee firefighting vehicle projects in the Middle East: Summary

North Fire has appointed Terry Johnson as head of its MENA region to oversee upcoming firefighting vehicle projects tailored to the Middle East.

Johnson, a seasoned professional with extensive firefighting and advisory experience, will collaborate with North Fire’s engineering team to develop next-generation vehicles.

The company recently launched a new rapid intervention vehicle and is set to unveil a vehicle concept for the MENA region later in 2025.

Johnson will also chair the IFSJ Leaders in Fire and Safety Conference in Dubai.

Middle East fire risks and climate challenges addressed at Intersec 2025

Rising fire risks due to climate change in the Middle East

Climate change is exacerbating fire risks in the Middle East, increasing challenges for urban and industrial safety.

As noted by Messe Frankfurt Group, organiser of Intersec, rising temperatures, prolonged droughts, and water scarcity are intensifying fire hazards across the region.

By 2050, the UAE is expected to experience 133 to 144 extreme heat days annually, while Saudi Arabia is projected to face 108 to 124 days under leading climate scenarios.

Dana Nassif, Senior Consultant – Fire & Life Safety, WSP Middle East, highlighted these issues: “Rising temperatures and droughts are increasing fire risks across the Middle East.

“Water scarcity poses a significant challenge for firefighting systems, particularly as urban areas expand.”

Technology and innovation for firefighting challenges

The Fire & Rescue Conference at Intersec 2025 will focus on using technology to tackle these issues.

Sessions will explore AI-driven fire prediction, water scarcity solutions for firefighting, and automated emergency response systems.

Other topics include adapting fire codes for existing buildings in Abu Dhabi and the use of advanced fire technologies.

Paul Jennings, Assistant Fire Commissioner at Red Sea Global, stressed safety measures: “We have implemented comprehensive in-house emergency response protocols to address potential situations swiftly and effectively.”

Regional resilience and proactive initiatives

Saudi Arabia and the UAE are implementing strategies to enhance climate resilience.

Saudi Arabia has invested $6 billion in 200 water projects to mitigate drought, while the UAE’s Water Security Strategy 2036 aims to address water scarcity.

These initiatives align with efforts to adapt firefighting strategies to new environmental challenges.

Intersec 2025 to showcase global fire safety solutions

Intersec 2025 will host 1,200 exhibitors from 60 countries, highlighting advancements across fire safety and related sectors.

The Fire & Rescue sector will feature companies like NAFFCO, Bristol Fire Engineering, and Wagner, presenting technologies tailored to the industry’s needs.

Grant Tuchten, Portfolio Director at Messe Frankfurt Middle East, said: “Intersec 2025 will provide a platform for fire safety experts, technology innovators, and decision-makers to address the growing fire risks in the Middle East.”

Middle East fire risks and climate challenges addressed at Intersec 2025: Summary

The Fire & Rescue Conference at Intersec 2025 will address increasing fire risks in the Middle East, focusing on climate-induced challenges such as rising temperatures, water scarcity, and extreme weather.

The UAE and Saudi Arabia are implementing measures, including Saudi Arabia’s $6 billion water projects and the UAE’s Water Security Strategy 2036.

Intersec 2025, held from 14-16 January 2025 at the Dubai World Trade Centre, will showcase AI-driven technologies and solutions from over 1,200 exhibitors, fostering collaboration to advance regional resilience and safety.

NEBOSH CEO to deliver seminar at Intersec 2025

Andy Shenstone to highlight communication strategies at Intersec, NEBOSH Day to feature insights on C-suite communication

Andy Shenstone, Chief Executive of NEBOSH, will deliver the opening seminar at NEBOSH Day during the 26th edition of Intersec, held at the Dubai World Trade Centre on 15 January 2025.

As reported by NEBOSH, Shenstone’s presentation will focus on strategies for effectively communicating with C-suite executives.

He will discuss the importance of aligning health and safety proposals with organisational missions, key performance indicators (KPIs), and strategic objectives to secure executive buy-in.

Key principles for engaging executive leadership

The seminar will outline essential steps for engaging with senior leadership.

This includes researching company objectives, crafting narratives that connect proposals to long-term goals, and tailoring messages to resonate with executive priorities.

Andy Shenstone shared his approach: “Answer the ‘so what?’. What is the proposal, why is it a good idea (evidence), what are the costs and what are the expected benefits?”

He emphasised avoiding jargon and ensuring health and safety proposals are accessible to non-specialists.

Practical strategies for presenting to the C-suite

Shenstone will also address the practical aspects of C-suite engagement, such as preparation, concise communication, and using data-driven insights effectively.

NEBOSH advises focusing on clear, evidence-based messaging that highlights solutions aligned with an organisation’s strategic vision.

Additionally, presenters are encouraged to conclude with actionable next steps to demonstrate a commitment to implementation.

NEBOSH Day registration details

NEBOSH Day at Intersec 2025 is free to attend, and registration is currently open.

The event aims to provide professionals with insights and strategies to enhance workplace health and safety through effective leadership communication.

Further information, including the full agenda, is available on the NEBOSH website.

Andy Shenstone to highlight communication strategies at Intersec: Summary

Andy Shenstone, NEBOSH Chief Executive, will deliver the opening seminar at NEBOSH Day during Intersec 2025, held on 15 January at the Dubai World Trade Centre.

Shenstone will explore strategies for effectively communicating health and safety proposals to C-suite executives.

The presentation will cover aligning proposals with company goals, tailoring messages for executive audiences, and ensuring evidence-based insights are accessible and actionable.

Attendees will also learn practical steps for engaging senior leadership, including preparation, concise communication, and data-driven presentations.

Registration for NEBOSH Day is free and open now, with full details available on the NEBOSH website.

Managing evolving threats: Lieutenant Colonel Dr Humaid Al Ali explores strategies for enhanced community protection

By Lieutenant Colonel Dr Humaid Al Ali, Deputy Director of Fire Affairs, UAE Civil Defense GHQ

The UAE has established a pioneering model for addressing the challenges in firefighting and societal protection through clear strategies, best practices and the adoption of modem technologies.

By enhancing the capabilities of its civil defence forces, the UAE has effectively tackled the global challenges faced by civil defence teams worldwide.

The UAE’s efforts have yielded tangible results, positioning the nation at the forefront of international rankings in security, protection and community prevention.

The global firefighting sector faces numerous challenges due to rapid urbanisation and population growth, necessitating improvements in efficiency and capabilities to meet these demands.

Here are some of the key challenges and strategies:

1. Increased costs and urban density

The expansion of urban areas and rising population density require the establishment of more civil defence stations and a larger workforce, which, presents significant financial challenges.

Shifting the focus from immediate response to proactive fire prevention and safety is crucial.

For instance, the UAE Civil Defense has effectively implemented the Hassantuk smart system, which monitors, predicts and prevents fires.

2. Adoption of modern technology and artificial intelligence

Incorporating advanced technologies, including artificial intelligence, is essential for realising potential benefits, though it involves substantial costs.

A comprehensive technology strategy is needed, encompassing the setting of future goals) enhancing IT efficiency and establishing performance indicators.

Streamlining procedures, transitioning to paperless management and unifying data on a single platform are vital steps toward smart management.

3. Balancing fire code standards and economic considerations

Civil defence departments must strike a balance between enforcing fire safety standards and considering the economic implications for local communities.

Utilising specific tools and models for law compliance can help reduce fire-related incidents and fatalities.

Departments with direct control over law enforcement tend to perform more effectively than those managed by other local entities.

4. Coordination with various stakeholders

Many fire incidents cannot be mitigated without collaboration with other communities, organisations, or stakeholders, posing a significant challenge for local civil defence department.

For example, reducing fire-related deaths in residential buildings requires joint efforts between civil defence and local authorities responsible for managing and supervising these buildings.

5. Addressing diverse fire incident types

As the world rapidly changes, new inventions, ideas and challenges emerge daily, necessitating knowledge sharing and collaboration among global civil defence departments.

While global warming and its side effects may not be directly linked to civil defence, they undeniably impact the environment, prompting a re-evaluation of current strategies.

Emphasising international cooperation and the exchange of best practices can lead to better outcomes in managing these unique threats.

Collaboration among global civil defence departments is essential for a safer future, highlighting the importance of proactive strategies, technological adoption and international cooperation in the evolving landscape of fire and safety management.

About the IFSJ Influencer

Humaid Al Ali holds a Doctorate in Business Administration (DBA) with a specialisation in Artificial Intelligence and is a Lieutenant Colonel serving as the Deputy Director of Fire Affairs with the UAE General Command of Civil Defence.

He is a visionary leader in safety and fire station operations and has a distinguished record of service, having been named “Best Officer in the Civil Defense Sector” three times.

IFSJ Influencers Edition 2024

The 2024 Influencers Special Edition of International Fire and Safety Journal is a collection of some of the most influential voices across the fire and safety industry, representing a collective following of 4.2 million.

Together, they provide a comprehensive overview of the latest developments, challenges, and forward-looking insights shaping the global fire and safety sector.

Read all 30 influencer articles in the digital magazine now.

This article was originally published in the December 2024 issue of International Fire & Safety Journal.

To read your FREE digital copy, click here.

Intersec 2025 policing conference to focus on Middle East law enforcement advancements

Intersec 2025 to convene experts on future policing practices

Intersec 2025, a leading global event in security, safety, and fire protection, will hold its inaugural Intersec Policing Conference from 15 to 16 January 2025 at the Dubai World Trade Centre.

The conference will address how advancements in technology and data are reshaping law enforcement and public safety, particularly in the Middle East.

According to Intersec, the event will feature over 50 expert speakers discussing global best practices in policing.

Prominent figures, including H.E. Major General Pilot Faris Khalaf Al Mazrouei, Commander in Chief of Abu Dhabi Police, and Nick Court, Assistant Director of IFCACC Strategy and Capability at INTERPOL, are set to share their insights into tackling modern law enforcement challenges.

Tackling cyber and financial crimes with advanced tools

A major focus of the conference will be the role of technology in combating evolving threats such as financial crimes and cyber scams.

Major Mohamed Al Abdulla, Head of the Financial Crimes Division at Bahrain’s Ministry of Interior, said: “Most scams will increasingly involve AI and robots, with fraudsters utilising advanced tools to conceal their IP addresses and locations.”

He added that law enforcement is adopting predictive tools to prevent crimes by integrating data more effectively between relevant entities.

AI and other technological advancements, such as drone operations and quantum-led crime prevention, are key topics on the agenda.

Networking and exhibitions to highlight global solutions

The broader Intersec 2025 exhibition will host 1,200 exhibitors from 60 countries.

Key participants include AEE Aviation, Genetec, Transguard Group, and Rapiscan, showcasing technologies such as drone and anti-drone solutions, video surveillance systems, and aviation security technologies.

Other sections will feature tailored products and services in Commercial & Perimeter Security, Fire & Rescue, Safety & Health, and Cyber Security.

These will cater to the diverse needs of security and safety industries.

Grant Tuchten, Portfolio Director at Messe Frankfurt Middle East, noted the importance of evolving law enforcement strategies: “The inaugural Intersec Policing Conference will showcase policing best practices from around the world, offering actionable insights for creating safe, secure, and smart cities for all.”

Middle East law enforcement leaders to convene under royal patronage

Held under the patronage of His Highness Sheikh Mansoor bin Mohammed bin Rashid Al Maktoum, the event aims to foster collaboration between international law enforcement professionals.

The conference will address issues like proactive policing in a digital era, the future of road safety, and the use of strategic automation in policing.

Intersec 2025 will provide attendees with opportunities to network, engage in business, and learn about cutting-edge solutions in law enforcement and public safety.

Intersec 2025 to host inaugural policing conference in Dubai: Summary

Intersec 2025 will hold its first-ever Policing Conference from 15 to 16 January 2025 in Dubai, featuring over 50 global law enforcement leaders.

The event will address challenges such as financial crimes and cyber threats, focusing on technology’s role in modern policing.

Topics include AI applications, quantum-led crime prevention, and strategic automation.

Exhibitors from 60 countries will present innovations in security and public safety, spanning sectors like aviation security, video surveillance, and perimeter security.

The event, held under the patronage of Sheikh Mansoor bin Mohammed bin Rashid Al Maktoum, will offer networking and learning opportunities for law enforcement and safety professionals.